Newly Launched 'K-Culture' Appzine Aims to Share Korean Culture

Oct. 30, 2012 - PRLog -- Hallyu, otherwise known as the Korean wave, has gone beyond Asia as people around the world become more interested in Korea. This popularity is not limited to individual celebrities. The Hallyu craze has expanded to include contemporary Korean culture and language.

Enter Pars Pro Toto(www.parsprototo.co.kr), a company specializing in creating multi-media content. On the 3rd of next month, it is planning on launching <K-Culture>, an appzine covering information about Korean arts and culture. The appzine aims to grab foreigners’ attention with diverse reading material spanning K-Pop, Korean food, tourist information, Korean dramas, Korean movies, Korean literature and indeed all aspects of Korean culture.

K-Culture’s inaugural issue, which is available for free, reviews ‘Daejanggeum’, the drama that gave Hallyu a major boost in its early phase as well as ‘Mauie’, the drama getting lots of attention in Korea now;  teaches readers the dance moves to Psy’s chart-topping success ‘Gangnam Style’; introduces fiction “Your Republic is Calling You” by Kim Yeong-ha; and features other content including articles on the traditional genre of Korean music known as Gugak, Korean food, the Seoul International Media Art Biennale, Introduction of Tracking course and Korean public art projects.

The K-Culture appzine is not merely a magazine to be read. Touch the K-culture appzine on a mobile device, and you can access photo galleries of stars that appear in the TV shows being discussed. The appzine can also show teaser videos, among numerous interactive features built into it.

Along with exporting Korean culture, the appzine is also expected to help raise awareness of Korea overseas by introducing readers to Korean literature, tourist information, and food. K-Culture will be distributed through 500 networks in 80 countries, and it is also currently looking into linking up with www.talktomeinkorean.com and www.viki.com, two websites frequently visited by foreigners trying to find information about Korea.

Pars Pro Toto is also currently providing the public with professional news in the area of art through the ‘Arts and Culture Magazine IMR (In Medias Res)’. This is part of its effort to promote more general interest in the arts. Appzine <IMR> got a fruitful outcome, this appzine, the ‘Arts and Culture Magazine IMR (In Medias Res)’, was on a recommended reading list.