Integrate’s new lead distribution software eases headaches for SMB owners
Advertising technology provider augments “ping tree” lead buying to benefit home improvement, other verticals
Oct. 25, 2012 - PRLog -- SCOTTSDALE, Ariz. -- While most aspects of emerging advertising technology benefit advertisers with years of experience in digital advertising, ping trees present a refreshing solution to the foundation of American industry: small and medium-sized businesses. The simplicity of ping trees is hugely attractive to SMBs, a sector of the economy that typically spends a quarter of marketing budgets on digital media. Integrate’s newly developed ping tree system currently supports lead buyers and sellers in the home improvement vertical, with upcoming developments in the auto insurance and payday loan verticals.
A ping tree is a type of lead distribution software that increases the amount of potential businesses involved in a virtual “lead auction.” With an internal ping tree, Integrate allows business owners to purchase warm prospect information with the assurance that competitors won’t have access to the same data. Integrate developers have cloned the ping tree technology to function within the platform with added benefits, including lead validation and duplicate prevention.
“We built our innovative centralized media-management platform to empower media buyers and marketers alike,” said Hart Cunningham, Integrate’s CEO and co-founder. “This newly added technology completely transforms how quickly marketers can reach their target audience.”
Ping trees characteristically do not incorporate the quality checks included on Integrate’s platform. Posted leads are checked for valid and properly formatted phone numbers, ZIP codes and email addresses; buyers can also set day-parting and caps to limit the number of leads purchased.
The lead buying process within a ping tree is fairly simple. When a vendor pings Integrate’s system with lead data, prospective lead buyers can view a portion of the submission to determine if the lead is worth buying. If several buyers are bidding, the system awards the lead to the highest bidder. Peeking at the lead data is especially helpful for lead buyers; for example, if a small home improvement contractor only services specific area, the owner can safely rule out certain ZIP codes.
Over 5,000 partners rely on Integrate for quality fulfillment, accurate reporting and in-depth analytical tools to effectively execute their marketing strategies. If you would like more information please email firstname.lastname@example.org or visit http://integrate.com/
Co-founding Integrate in early 2010, entrepreneurs Hart Cunningham and Jeremy Bloom pursued to develop a technology-based solution that would unify the fragmented advertising industry. With those objectives in mind, Integrate continually evolves as a technology and solutions provider for advertisers striving to effectively plan, launch, analyze and optimize successful marketing strategies. Empowering the marketing efforts of small businesses, enterprise corporations and international ad agencies, Integrate’s Centralized Media-Management Platform streamlines the complex processes associated with media buying. Integrate’s solutions increase operational efficiency and ad performance while preserving brand integrity. For more information, please visit http://www.integrate.com.