Win Loss Analysis -- Not Just for Sales Anymore: Joint Meeting of the SCIP Massachusetts Chapter an

Oct. 16, 2012 - PRLog -- Product and competitive intelligence managers know that win/loss analysis is an effective sales tool for vendor strategy, but what can it teach about the portfolio, product, and feature set? This October 18 event will highlight three critical touch points -- before, during and after an implementation--and explore the insights gained from applying win/loss analysis to make better product decisions.

Steve Johnson’s presentation will provide an excellent introduction to its basic conceptions. Questions answered will include: what is win/loss research; what information can be gained from the effort; and how can win/loss be used to improve product strategy. Key take-aways gained from the meeting will be:

•   Understand how to tactically employ win/loss analysis to improve product strategy.
•   Learn how and when to engage buyers.
•   Gain more confidence in your product decisions.
•   Learn to ask the questions that maximize insights.

The combined chapter meeting will take place at Constant Contact in Waltham, Massachusetts from 6:15 pm until 9:00 pm on Thursday October 18.  Advance registration is $15, $25 at the door. Registration includes a light dinner and beverages. Questions? Contact Robyn Reals at 703.739.0606 x107.

The speaker, Steve Johnson, is Chief Marketing Officer for Primary Intelligence. He provides a focus on instilling best practices in win/loss analysis and customer experience. Steve’s ideas on customer interaction help companies incorporate market facts into their product creation, marketing programs, and sales enablement.

About the Boston Product Management Association

The Boston Product Management Association (BPMA) seeks to enhance the professional development of product management and product marketing professionals in the Greater Boston area by offering skills training, job resources, mentoring, educational seminars, and networking opportunities at monthly meetings and through online resources.  

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is a global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the group’s founding in 1986, and SCIP provides its global membership access to the world’s most admired certification program. SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence..