Sept. 19, 2012
-- With this deal, Style.com will become the sole Condé Nast fashion/beauty title with a presence in the Middle East and North Africa (MENA) region. Launching in October 2012, Style.com Arabia will expand Style.com’s global footprint by delivering its content in another language for the first time.
Middle Eastern fashion enthusiasts can look forward to Style.com Arabia delivering a curated mix of original content specific to the region as well as the best of Style.com’s editorial — from runway coverage and trend reporting to street style and breaking fashion news — all in both Arabic and English. The offices will be based in Dubai, United Arab Emirates and the official URL will be http://Arabia.Style.com. The Editor in Chief of Style.com Arabia has not yet been announced.
“For more than a decade, Style.com has established itself as the unequivocal leader and innovator in digital fashion coverage,” said Sanders. “Through this partnership with Nervora, we are able to deepen our presence in this flourishing fashion market as well as expand our ever-growing global reach.”
Shashi Menon, CEO of Nervora, adds “Nervora’s mission has always been to bring the best digital media experiences to the MENA region, and we’re thrilled to be launching Style.com Arabia. The Middle East is home to some of the world’s most active consumers of high fashion, to a large audience of passionate and fashion-forward readers, and to a rapidly growing industry of regional designers. We aim to foster this fashion community, enhance the understanding of fashion and women in the region, and further add to the dynamic and evolving Arabic media ecosystem.”
Style.com, a Fairchild Fashion Media brand, takes its global audience deep inside the world of fashion. From catwalk to sidewalk, backstage to after-party, Style.com employs breakthrough technology to deliver instant gratification to fashion obsessives. Based in New York, Style.com launched in September 2000. FFM, a division of Condé Nast, includes WWD (Women’s Wear Daily), Style.com, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits.
Nervora is building a portfolio of the best digital media in the Middle East and North Africa (MENA) region. Nervora helps leading brands to reach millions of highly engaged readers in the MENA region across a portfolio of exclusive publishers including iconic brands in fashion, luxury, technology, lifestyle, travel, automotive, entertainment, and more. Nervora’
s portfolio includes many of the world’s most notable and premium digital publishers, now including Style.com Arabia. Nervora was founded in 2009 and is headquartered in Dubai, United Arab Emirates.