Pedego's hello, fun magazine will be available at participating dealers.
Sept. 17, 2012
-- Pedego Electric Bikes is launching a major promotional campaign at the Interbike 2012 expo in Las Vegas this September to tell commuters that the time has arrived to make the switch to electric bicycles. Pedego has always been about fun, and now they’re letting the world know that Pedego brand electric bikes are about much more. The promotional campaign centers on the tagline, “It’s time for serious fun.” As a potent reminder of this message, the company is making available stylish Pedego sports watches in all the colors of their bikes. “That’s a lot of colorful choices in Pedego watches,” remarks Don DiCostanzo, Co-founder and CEO of Pedego Electric Bikes. Consumers who stop by a participating dealer and test ride a bike will receive one of the watches for free. Watches will be on display at the Pedego booth at the Interbike expo. Several dealers have already found great success reaching target markets with the watches and their seriously fun message. With the campaign launch, many more dealers are expected to take part in the coming months.
Pedego Electric Bikes will also share this information in a new magazine called hello, fun
. Available at participating dealers, this magazine-style glossy publication offers Pedego owners’ stories and testimonials, a montage of owner pictures, eye-catching images of Pedego electric bicycles as well as detailed specs on each model.
For decades, the increasing number of cars on the road has brought gridlock, smog, dependence on gas, expensive car repairs and misery. Now, Pedego has changed everything with an electric bike revolution. “Heavy headwinds and hilly terrain will no longer stop people from pedaling to work,” says DiCostanzo. “On a Pedego, they have the ability to travel farther on a reliable bike, arrive at work in great shape, and enjoy the scenery along the way.” Sleek, attractive designs, quality components and new technology that includes lighter, longer-lasting batteries, have combined to bring commuters a viable new option — a real means to leave that car at home — the City Commuter bicycle. With its pedal assist function and powerful motor, the Pedego City Commuter bike has plenty to offer people on their way to work, school or while running errands around town. Consumers who are most interested in the Commuter bikes have also been favoring two watch colors that match the City Commuter line, black and white. “The bikes and watches go together for a smooth, stylish Euro look,” notes DiCostanzo. Consumers are advised to contact their local Pedego dealer for more information.About Pedego®
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating the coolest electric bicycles outfitted with the latest in electric bike technology. With their chic, stylish designs complemented by a built-in silent electric motor, Pedego® offers a cost-effective and green alternative for transportation, exercise, recreation and fun! Pedego® electric bicycles are perfect for anyone who wants to enjoy the fun of cycling and experiencing the outdoors without worrying about hills. Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit http://www.pedegoelectricbikes.com/