Enhancing the brand value of Schools

Aug. 10, 2012 - PRLog -- A few years ago  the terms marketing and branding meant nothing for the educational sector.  However, over the last few years, educational institutes have learnt the value of branding and marketing due to rise of various different types of schools and institutes. Educational institutes have begun focusing on the promotion of their services and products in such a way that their market value increases. Even the primary  schools are not far behind in using such techniques to advertise their name. The technology has proved to be a boon for many industries and institutions with the introduction of internet marketing strategies. Websites are also included in such strategies. The development of website requires proper selection of the web design and its application. It is commonly seen that web sites for primary schools differ a lot from the corporate firm ones. They are much more colourful and exciting.  Maximum use of the bold colours and letters apart from the interactive plug-ins and attractive graphics is made.
The website must incorporate every important aspect of the school from its background to the school logo design. A logo is the pictorial representation of the school belief and motto. The logo is required to be communicative, inspiring and effective. Generally, they are composed of text and pictures. Other than these websites, brochures and prospectuses with efficient and striking prospectus design are also employed. Visit http://www.schoolwebsite.co.uk/services/branding/logo-des... for details.