Reech AiM Group Appoints Broadgate Mainland
Broadgate Mainland, the leading financial and professional services PR agency, has been appointed to handle the public relations activities of Reech AiM Group (Reech), an international asset management group.
Reech seeks to deliver superior and consistent uncorrelated returns through the use of active management and risk control across a range of investment strategies, asset classes and risk profiles. Following a reassessment of the group’s sales and marketing strategy and target markets, Broadgate Mainland has been appointed to deliver a PR programme to support the company’s business expansion into new global markets as it develops and broadens its product offering.
Christophe Reech, CEO, Reech AiM Group says: “We made the decision to appoint Broadgate Mainland as they conveyed that they clearly understood our specific business requirements. We currently manage four strategies; Asia Pacific equities, managed futures, US long/short and real estate and are entering a new phase for Reech, so it is vital for us to be supported by an agency who understands our investment capabilities, culture, ethos and future development plans.”
Roland Cross, director at Broadgate Mainland says: “Reech focuses its fund range on a mixture of traditional and absolute strategies with an emphasis on liquidity management and risk monitoring. Reech’s risk expertise is particularly relevant in current markets as investors are both risk averse and risk conscious. Christophe Reech is a highly respected industry innovator and is assisted by an experienced investment team. We look forward to working with Reech to achieve its business objectives and enhance awareness of the Group among institutional investors globally.”
The account will be managed by Broadgate Mainland’s Roland Cross, Anouchka Burton, Lizzie Hannaway and Cara Penkethman.
For further information, please contact:
Roland Cross, Anouchka Burton
Telephone: 020 7726 6111
About Broadgate Mainland
Broadgate Mainland is a leading PR agency that specialises in the financial and professional services industries. We forge close working relationships with our clients to help enhance their reputations and achieve business objectives. Combining media relations, corporate communications and digital PR, we deliver results that drive growth, enhance reputations and build credibility. Among the sectors we have specialist expertise are: Alternatives, asset management (retail and institutional)
About Reech Aim Partners
Reech AiM Partners, part of Reech AiM Group, is an international asset management group based both in London and Singapore with corporate headquarters in Luxembourg. It was founded in 2006 and the Group aims to deliver superior and consistent uncorrelated returns through the use of active management and effective risk controls and currently manages four strategies covering Asia Pacific equities, real estate, managed futures and US long/short. The strategies are aimed at institutional investors, wealth managers, family offices and high net worth individuals.