Privacy Analytics Named a Global Hot 100 Vendor at World Summit for Innovation & Entrepreneurship

July 30, 2012 - PRLog -- Privacy Analytics Inc. announced today its selection by the organizers of the World Summit for Innovation and Entrepreneurship as a Global Hot 100 Vendor. This event, which will take place in Boston from September 26-28th, 2012, is a forum for innovators from global industries to converge and interconnect; as well as to engage, share and discuss innovations of their respective sectors.

“We are proud to announce the inclusion of Privacy Analytics as one the World Summit’s Global Hot enterprises transforming the future of healthcare, contributing to the advancement of people’s lives.” said Sam Hamdan, CEO of Tranzishen, and the Chairman and Chief Architect of The World Summit.

As the developer PARAT,  the only commercially available de-identification and masking software product supporting the Health Insurance Portability and Accountability Act (HIPAA) de-identification standards, Privacy Analytics and its founder and CEO, Dr. Khaled El Emam have been recognized as innovators in healthcare.  During the event, Dr. El Emam will be part of the Big Data panel comprised of distinguished CEOs.  Privacy Analytics will also have the opportunity to present PARAT along with some other innovative offerings to small, captive audiences during the Innovation Showcase on September 26th.  Using peer-reviewed metrics and de-identification algorithms, PARAT measures and manages re-identification risk under different scenarios of attack.

“We are delighted to have been invited to participate as part of this panel and technology showcase with other thought leaders in Big Data and the use of health data.  This is a very strategic opportunity for us to share our thoughts and experiences by making health data more available for sophisticated analytics in a responsible way, In the Big Data realm, debate is ongoing now from all sides as to the best way to ensure the privacy of that data.

Privacy Analytics is in a unique position to give its clients the ability to derive value out of their Big Data through optimal de-identification that retains utility for complex analytics, and generate maximum granularity when conducting critical research.  "Now it is possible to perform analytics and protect individual privacy”, says Dr. El Emam.  “Our clients come from a broad spectrum and range from researchers working on a single project to ’Big Data‘ initiatives that have hundreds of data tables from which they want to pull information. They do this for secondary uses and disclosures such as performance benchmarking, public competitions, public health surveillance, research, software testing and sales & marketing.


About The World Summit
The World Summit on Innovation & Entrepreneurship was launched in 2006 at the United Nations under the support of key multinationals. The Summit connects an elected group of the world’s most innovative people to exchange inspiring stories and architect meaningful actions for economic and social innovation. Summit partners include Deloitte, Dassault Systemes, Khalifa Fund for Enterprise Development, MIT Enterprise Forum, and Akira Foundation. More info at www.thewsie.org.

The World Summit on Innovation & Entrepreneurship was launched in 2006 at the United Nations under the support of three UN agencies, International Chamber of Commerce, African Union, in partnership with key multinationals like PepsiCo, Cisco, La Post, Boeing, Microsoft, CNBC, and Business Week. The Summit connects an elected group of the world’s most innovative people to exchange inspiring stories and architect meaningful actions for economic competitiveness and social innovation. More info at www.thewsie.org.

About Tranzishen  
Tranzishen is a design innovation agency. The agency serves as a global architect for change, connecting extraordinary individuals and enterprises, to solve the most pressing challenges facing business and society. Whether transitioning to a new market, brand, strategy, or partnership, Tranzishen provides valuable insights, design relevant products, and innovate meaningful solutions for its clients. More info at http://www.tranzishen.com

About Privacy Analytics,Inc.
Founded by CEO, Dr. Khaled El Emam, Privacy Analytics Inc. is a 2007 spin-off from the Electronic Health Information Laboratory (EHIL), one of the leading scientific laboratories working in the area of re-identification risk assessment and de-identification. Our team of accomplished scientists are working with an experienced management team to make de-identification simple. Born out of EHIL research, the Privacy Analytics team developed PARAT – Privacy Analytics Risk Assessment Tool - the only commercially available integrated masking and de-identification tool on the market today.  

Dr. El Emam recognized that vast amounts of stored health data could be used for the greater good like research, public health, open data and open government initiatives.  However, the technology to de-identify this data in a cost effective way, all while ensuring the privacy of the health information, didn’t exist.  Our approach is risk-based to ensure that the amount of de-identification is proportionate to the amount of actual risk and takes into account the context of data disclosure.  We believe that this should be the standard that all de-identification and re-identification risk assessment should follow. For more information, visit http://www.privacyanalytics.ca


For further information please contact:

Wendy Bissonnette
Director of Marketing
wbiss(at)privacyanalytics.ca
613-369-4313 x 26

THEWSIE Contact:
Tania Tavoukjian, Vice President, Publicity and Partnerships, tranzishen
Email: ttavoukjian(at)tranzishen.com
Telephone: +1 914 301 3330, or +961 3 457 321
Fax: + 1 855 510 2230