Nirve Sports Announces New Partnership with Coca-Cola®

July 26, 2012 - PRLog -- ATLANTA/HUNTINGTON BEACH – The Coca-Cola Company and Nirve Sports announce the launch of the Coke cruiser bicycle. Based upon Nirve’s trademarked Galaxie frame platform, the “Go Refreshed” Coke cruiser features a 6061 aluminum frame dressed in an attractive Coke Red paint scheme with silver metallic fenders and chainguard. Retailing at an M.S.R.P. of $469.99, The “Go Refreshed” Coke cruiser comes complete with Coca-Cola embossed saddle, Coke bell, and Coke handlebar mounted drink holder. The bell and drink holder will also be available for the holidays as separate accessory items.

The Coca-Cola Company is committed to inspiring active, healthy living in our communities. The Company currently supports 250 physical activity and nutrition education initiatives in more than 100 countries and is committed to have a program in every country the Company operates in by 2015. The partnership with Nirve helps further the Company commitment to get people moving, by providing a fun way for people to get active by riding a bicycle.

“We’re proud at Nirve to have been chosen by Coca-Cola for this project. It brings together two American Icons, one of the World’s most recognized brands on a traditional American cruiser bicycle. It continues Nirve’s tradition of selectively partnering with top brands to bring more people into cycling” Commented Danilo Bon, President/CEO Nirve Sports.

The new Coca-Cola “Go Refreshed” cruiser will be available starting July 2012 and will be sold through Nirve’s authorized retailers as well as Coca-Cola’s network of collectibles retailers. Initial supplies will be limited.