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Wise Buddah Develops Music Show for Official Top 40 Mobile App
Weekly radio-style ‘App-cast’ to provide exclusive content for Samung Galaxy smartphone users and offer artists and record labels chance to promote new music
By: Wise Buddah
The weekly chart “app-cast”
Presented by Radio 1 DJ Scott Mills the chart app-cast will be made available to users of Samsung Galaxy smartphones that have exclusively downloaded The Official Top 40 Chart App, a new paid-for mobile application that provides unlimited plays of all the tracks in the Official Singles Chart Top 40.
As well as delivering exclusive content to Samsung mobile phone users, the chart app-cast will provide record labels and artists’ agents with a new and targeted way of promoting new and current acts to music fans.
Wise Buddah head of content Simon Willis said: “This app-cast is revolutionary in a number of ways. From a business perspective it's a way of monetising podcasts, for Samsung it's a way of using original content as a sales tool and most importantly it's a new way for audience's to engage with a quality audio product on a mobile device.”
The Official Top 40 Chart App is a joint initiative between the mobile phone manufacturer and The Official Chart Company. Wise Buddah was commissioned to produce the app-cast by mobile music company MusicQubed, the company that built and manages the service.
Social media channels such as Twitter and Facebook will dovetail with the app to promote awareness and generate interest in both the app-cast and the acts that feature on it.
The first Wise Buddah-produced weekly chart app-cast will be made available to Samsung Galaxy users from Monday 23 July 2012 and will feature Labrinth and Daniel Powter
About Wise Buddah
Wise Buddah Content provides a range of production services from branded video content to award winning music and speech-based radio shows for both the BBC and commercial broadcasters. The department prides itself in creating multiplatform content built around great ideas. Wise Buddah Talent represents some of the UK’s best-known broadcasting talent and many of the fastest rising stars in the fields of TV, Radio, DJ Gigs and Voice Overs. Clients include Radio 1’s Scott Mills, Vicki Blight on Absolute Radio, Richard Clarke on Capital FM and BBC 6 Music’s Huey Morgan. Wise Buddah Talent and Wise Buddah Content are part of the Wise Buddah group that also includes divisions for Studios and Jingles. www.wisebuddah.com
About the Official Top 40 Chart App
Available exclusively to Samsung users, the Official Top 40 Chart App is a new mobile music service that delivers instant, unlimited plays of the latest Official Top 40 Chart hits plus celebrity news and additional bonus tracks. Updated automatically every day, it is available to download now from Google Play: https://play.google.com/
About the author
Will Strauss is a freelance journalist who covers broadcasting, media, music, DIY and construction. As well as writing for Wise Buddah he also regularly conjures up articles for ASD, the washing machine spares [http://www.leedsappliances.co.uk/