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Follow on Google News | Old Meets New: Fresh Swimwear Label Muther Of All Things To Debut 2013 Collection At SwimShow MiamiEmerging Australian Surf and Swimwear Brand Muther Of All Things Set To Springboard Into US Market Via SwimShow Miami
By: Soul Arch Media The ultra sleek high-fashion- “Miami will be our first trade show with Muther Of All Things,” explains MOAT co-founder, Marisa Sidoti. “We are over the moon about being a part of something so big; its going to be a great way to showcase our brand and our new range, which we are sure will be loved in the States. It’s also going to be wonderful to meet the buyers in person, and of course work alongside the ladies from 3 Femme Showroom.” Inspired by Byron Bay’s bohemian-chic surf lifestyle, Sidoti formed MOAT with longtime friend Joceline Godfrey. Although only into their third year of operation, the duo’s knack for creating functional surf wear with fashion-forward sensibilities has quickly garnered the label global attention. MOAT has featured in internationally- The Muther Of All Things 2013 collection is titled ‘Tales From Birdland’ and is inspired by elements of nature, with prints that conjure up a wilderness journey through diverse themes like parrots and zebras through to mushrooms and floral Valero rings. It’s a combination Sidoti thinks will resonate with beach-goers thanks to strong prints and colors that compliment the season. The ‘Tales From Birdland’ collection is exemplified through inclusions like the ‘Gina’ print, which draws on wonders and discoveries found in pristine natural environments, like floral buds spied during a forest walk. Sidoti’s other key picks include The Lume, a striking one piece with a tailored cut that’s flattering for all body types. “I am also in love with our new rash top with a half zip down the front,” said Sidoti. The Muther Of All Things 2013 collection will be available in North America at select retail stores as well as online via http://www.Swell.com from 1st August 2012. For worldwide sales or enquiries visit http://www.mutherofallthings.com About Muther Of All Things: Founded in 2010, Muther Of All Things is influenced by the eclectic and cosmopolitan surf culture lifestyle of Byron Bay, Australia. Run by longtime friends Marisa Sidoti and Joceline Godfrey, MOAT’s range of swimwear and wetsuits deliver a breezy magical touch of both sophistication and playfulness. Muther Of All Things is of the ocean, is of the earth & is of everything. Visit them online at http://www.mutherofallthings.com http://vimeo.com/ End
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