U-Lace remixes line to fulfill “TODAY SHOW” prediction of becoming “the next SILLY BANDZ”
U-Lace, the revolutionary and award winning customizing lacing system for sneakers, launches “U-Lace Mix-N-Match” in 42 unique colors; makes multi-color lacing more affordable and accessible than ever, positioning brand for explosive growth.
U-Lace was called “The next Silly Bandz” by NBC’s The Today Show style editor Bobbi Thomas. To view the video visit, http://video.today.msnbc.msn.com/
Each “U-Lace Mix-n-Match”
Said Tim Talley, Founder and CEO of U-Lace, “From its inception, U-Lace was designed to empower consumers to customize their sneakers in multiple colors and patterns. With the launch of Mix-n-Match we have kicked the door open and made it that much easier for consumers to be creative, use more colors and create awesome lace-ups. And it’s at a price point that makes 2, 3, 4, 5 and even 6 color lace-ups accessible and affordable to all.”
Named the top trend product in Japan and sold in 36 countries, U-Lace is the world’s first and only modular, customizing lacing system for sneakers. U-Lace gives consumers quick and easy access to the sneaker customization trend. U-Lace targets consumers ages 5 to 35.
U-Laces are short, stretchy laces that span a single set of eyelets. They pop in with ease and swap out in seconds, and each set of eyelets is an opportunity to choose a new color or eyelet span. Complicated lace-ups with many colors are completed in just a few minutes. To see sneakers laced live with U-Lace, visit http://www.youtube.com/
U-Lace gives artistic power to consumers so they can customize their sneakers, hook-up and coordinate with team colors, school colors, and outfits. U-Lace transforms sneakers into a wearable, one-of-a-kind piece of art, again and again. For more information about U-Lace, visit http://www.U-