Over 50% of the facial creams market in India today consists of fairness creams

June 11, 2012 - PRLog -- Asia is considered the biggest market for whitening creams thanks to their fixation with fairer skin rather than healthy flawless skin. While fairness creams had remained the domain of women, men have taken them up rather seriously.
But how safe are they? Many dermatologists feel that suppressing the production of melanin can have adverse long-term effects. Cosmetic products only polish the skin superficially. Some experts even claim that these fairness creams contains bleaching agents and prolonged use of such creams could lead to skin cancer.

“Face whitening creams are harmful for all – be it man or woman. They might be in great demand for the fair look they promise but the only ones who've been regular in using it would know the harm that the creams have caused to their skin. That's not to say that the person didn't achieve his goal – of looking fair, but at what cost?” says dermatologist Dr Amit Vij.
“The main ingredient of these fairness lotions is bleach, so people can understand how people turn fair. And it is just that, which causes all the harm. All fairness creams are bad, period. Therefore, it's advisable to keep away from them completely. However, to avoid tanning and dry skin, go for sunscreens, moisturisers and homemade packs as they are more effective and come with no side-effects whatsoever,” he added.

Over 50% of the facial creams market in India today consists of fairness creams while in Europe half the skincare market is of anti-ageing products, said Kai Boris-Bendix, managing director of Nivea India.
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