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Follow on Google News |  "Consumer Trends in the Confectionery Market in France" is now available at Fast Market ResearchNew Food market report from Canadean: "Consumer Trends in the Confectionery Market in France"
By: Fast Market Research, Inc. Marketers in the Confectionery market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Confectionery market they account for and which consumer trends drive their behavior. ------------------------------------------------------------ Full Report Details at - http://www.fastmr.com/ ------------------------------------------------------------ What is the current market landscape and what is changing? The weak state of the French economy has led consumers to review their consumption of most CPG products, particularly non-essential ones like Confectionery. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. What are the key drivers behind recent market changes? Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Key Highlights Older Consumers are the most valuable age group, with a 31% share of the Confectionery market by value. However, their consumption is proportionate to the size of the age group, which accounts for 29% of the population. The fact no age group consumes disproportionately means that marketers need to target a range of differentiated products at different age groups in order to maximize their revenues. The two largest retailers in France dominate the Confectionery market with a combined share of 54% of the market by volume. This gives these retailers a strong bargaining power with their suppliers. Private label penetration is low in the Confectionery market in France, highest in the Chocolate category where 10% of the volume of Chocolate products distributed is private label. This is partially a result of the very strong marketing presence of brands in a highly competitive market. Scope Consumer survey data for the following specific categories: the chocolate, gum and sugar confectionery markets. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011. Reasons to Purchase Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered. Companies Mentioned in this Report: Casino, Monoprix, Auchan, Systeme U, Carrefour, Aldi, Leclerc, ITM (Intermarche) Partial Table of Contents: 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 2 Consumer Segmentation, Group Value and Trend Influence 2.1 Cohort Groups and Confectionery Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Chocolate 2.2.2 Gum 2.2.3 Sugar Confectionery 2.3 Behavioral Trends and Market Value 2.3.1 Chocolate 2.3.2 Gum 2.3.3 Sugar Confectionery 3 Consumption Analysis 3.1 Consumption Frequencies by Age and Gender 3.1.1 Chocolate 3.1.2 Gum 3.1.3 Sugar Confectionery 3.2 Consumer Profiles by Product Category 3.2.1 Chocolate 3.2.2 Gum 3.2.3 Sugar Confectionery 4 Brand vs. Private Label Choices 4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Confectionery Brand Choice and Private Label Shares 4.2.1 Chocolate 4.2.2 Gum 4.2.3 Sugar Confectionery 5 The Share of Consumers Influenced by Trends 5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Confectionery 5.1.2 Chocolate 5.1.3 Gum 5.1.4 Sugar Confectionery 6 Consumption Impact: Market Valuation 6.1 Confectionery Value Impact of Consumer Consumption Behavior 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Confectionery Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Confectionery Volume Impact of Consumer Behavior Trends 6.3.1 Share by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category Full Table of Contents is available at: -- http://www.fastmr.com/ About Canadean Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles. End
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