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|  "Metro Group Germany: Consumer Profile" PublishedNew Retailing market report from Canadean: "Metro Group Germany: Consumer Profile"
By: Fast Market Research, Inc. Why was the report written? While shopper and store audit data provide the picture of what's happening in store, this report focuses on providing data on the final consumers of products from Metro Group. Therefore, this report provides a different view from both loyalty card and shopper data in order to help complete a total understanding of the consumer base and improve decision making. ------------------------------------------------------------ Full Report Details at - http://www.fastmr.com/ ------------------------------------------------------------ What is the current market landscape and what is changing? Understanding the consumer audience is key and increasingly this means not just understanding the shoppers in store, but also who they are purchasing for. This broader view of who their customers are allows retailers to make more informed strategic decisions. What are the key drivers behind recent market changes? The effects of the global recession and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While the effects have varied country by country, no retailer has been left totally untouched and this has created a need for retailers to understand who their end-consumer audience is. What makes this report unique and essential to read? The report provides valuable, hard to obtain, consumer-survey based, data on Metro Group in Germany, showing who its end-customers are and how well the retailer is performing overall (as measured by category share). By focusing on end-consumers and not in-store shoppers, the report provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future. Key Features and Benefits The report profiles Metro Group's end-consumers and covers over 25 consumer groups of both Main and Occasional users (determined by the share of their goods coming from this retailer). Market shares by category show how Metro Group is performing in product categories across the Consumer Packaged Goods industry. Partial Table of Contents: 1 Introduction 1.1 What is this Report About? 1.2 Scope 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 1.4 Definitions 1.4.1 Consumer Trends and Reasons for Retailer Choice 1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.4.3 End Consumers 1.4.4 Volume Units and Aggregations 1.4.5 Population Profiles (for interpretation of tables and charts) 2 Retailer Loyalty Profiles 2.1 Consumer Group Loyalty - Main and Occasional Users 2.1.1 By Age 2.1.2 By Gender 2.1.3 By Urban and Rural Dwellers 2.1.4 By Education Level 2.1.5 By Wealth Group 2.1.6 By Busy Lives 2.2 Customer Profile: Main Users compared to the Overall Population 2.2.1 By Age 2.2.2 By Gender 2.2.3 By Urban and Rural Dwellers 2.2.4 By Education Level 2.2.5 By Wealth Group 2.2.6 By Busy Lives 2.3 Customer Profile: Occasional Users compared to the Overall Population 2.3.1 By Age 2.3.2 By Gender 2.3.3 By Urban and Rural Dwellers 2.3.4 By Education Level 2.3.5 By Wealth Group 2.3.6 By Busy Lives 3 CPG Volume Share 3.1 Market Share by Volume - Overall 3.1.1 Alcoholic Drinks - Off-trade Drinks only 3.1.2 Food 3.2 Market Share by Volume 3.2.1 Alcoholic Drinks - Off-trade Drinks only 3.2.2 Beverages - Off-trade Drinks only 3.2.3 Food 3.2.4 Health & Beauty 4 Appendix 4.1 About Canadean 4.2 Disclaimer List of Tables Table 1: Food Volume Units Table 2: Alcoholic Drinks Volume Units Table 3: Non-Alcoholic Drinks Volume Units Table 4: Personal Care Volume Units Table 5: Germany Survey Respondent Profile (weighted), 2011 Table 6: Metro Group Germany: Survey-tracked Total Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 7: Metro Group Germany: Survey-tracked Total Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 8: Metro Group Germany: Survey-tracked Total Wine (Off-trade Drinks only) Volume % Share, 2011 Table 9: Metro Group Germany: Survey-tracked Total Hot Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 10: Metro Group Germany: Survey-tracked Total Soft Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 11: Metro Group Germany: Survey-tracked Total Bakery & Cereals Volume % Share, 2011 Table 12: Metro Group Germany: Survey-tracked Total Chilled & Deli Foods Volume % Share, 2011 Table 13: Metro Group Germany: Survey-tracked Total Confectionery Volume % Share, 2011 Table 14: Metro Group Germany: Survey-tracked Total Dairy Volume % Share, 2011 Table 15: Metro Group Germany: Survey-tracked Total Fish & Seafood Volume % Share, 2011 Table 16: Metro Group Germany: Survey-tracked Total Ice Cream Volume % Share, 2011 Table 17: Metro Group Germany: Survey-tracked Total Meat Volume % Share, 2011 Table 18: Metro Group Germany: Survey-tracked Total Oils & Fats Volume % Share, 2011 Full Table of Contents is available at: -- http://www.fastmr.com/ About Canadean Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles. End
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