5 Questions for Successful Marketing in Social Era

May 30, 2012 - PRLog -- By the virtue of Facebook, Twitter and zillions of other networking sites, being social has a new definition in today’s world as compared to some 10-15 years ago. Surviving and making a mark in the social world is a challenge for brands big or small. The biggest example is that of $10M pull off from online advertising campaign by General Motors, reason being lack of results. Having resources alone doesn’t bring success in the social world, it requires different ingredients and skills.

Marketing to consumers in social world is different, it requires skills of being able to connect to people, to their lives, to their values and their aspirations.In social world, every consumer wants to create a niche for him/her self - their own little world. Any brand which can augment in this process, becomes a clear winner in being able to connect to the customer and being successful at the same time.

Ask these 5 questions about your business and see if the answers are aligned with the marketing campaigns you are conducting today -

1. What niche universe is it creating/helping create for your customer?
2. How does your brand connect — socially, philosophically, functionally to the lives of customers?
3. How does your brand appreciate and help in cultivating a persons individuality online/offline?
4. Does the brand create a journey to discovery of a new aspect in consumers life?
5. Do the customers experience change in themselves/their lives after the brand experience, and how is it revealed- anatomically, behaviorally, or psychologically?

Clear identification of these aspects can help a brand to connect to its customers on a level higher than pure commercial advertisement. Build a world around your customers, where they can see a niche for themselves, it is the best way to market in the social world.

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