Rubio’s® World Oceans Day Celebration Continues the Party with Community Events and Giveaways

May 29, 2012 - PRLog -- Counting the ocean as a source of inspiration for more than 30 years, Rubio’s is dedicated to ensuring that it does its part to “Stand Up for the Ocean.” In honor of World Oceans Day on June 8, Rubio’s launched a month-long celebration, kicking off the festivities with a youth poster contest. Today, as part of this initiative, Rubio’s continues the fun with a Share Your Story Facebook contest; support of the Surfrider Foundation San Diego Chapter, an organization dedicated to protecting oceans and beaches throughout the world; a reusable tote bag giveaway; and a beach party and cleanup event – all geared at giving back to the ocean and encouraging the community to do the same.  

Researchers say that the world’s oceans are currently at a tipping point – including potential for depletion of some of the most popular seafood populations – and that the actions taken to protect the oceans throughout the next 10 years will determine the state of the oceans for the next 10,000 years. With this in mind, Rubio’s works to stand up for the ocean year round by sourcing certified sustainable seafood whenever possible, recycling plastic and glass bottles in nearly 50 percent of restaurants, and using eco-friendly plates and to-go containers. Rubio’s is also always looking for new ways to give back to the ocean and to grow its green initiatives.
   
“The ocean has always been incredibly special to me,” said Ralph Rubio founder of Rubio’s. “Growing up in Southern California, I spent my free time at the ocean, hanging out with my friends, having fun and creating memories that will last a lifetime. At Rubio’s, it is our love for the ocean and our desire to protect it that inspired us to launch our Stand Up for the Ocean initiative. We encourage our fans to visit our Facebook page and share how they stand up for the ocean, come to our restaurant to get a free reusable tote bag, and join us at our beach party and cleanup.  

Rubio’s family-friendly World Ocean’s Day plans include:

•   The Share Your Story Facebook Contest – Ocean enthusiasts, supporters, fans and friends are invited to find their inner story teller and share how they stand up for the ocean on Rubio’s Facebook fan page (http://facebook.com/rubios). Rubio’s will choose 12 stories and reward their authors with a variety of prizes ranging from an iPad 2 to a weeklong Mexican hotel stay provided by VacationClix.com (http://vacationclix.com). Official contest rules can be found at: http://facebook.com/rubios.

•   Charity Support – Additionally, for every story submitted as part of the Share Your Story Facebook contest, Rubio’s will donate $1 to the Surfrider Foundation’s San Diego chapter, a nonprofit working to protect the world’s oceans and beaches.

•   Reusable Tote Bag Giveaway – In the spirit of inspiring Rubio’s fans to become more eco-friendly and reducing that amount of plastic that ends up in our ocean, guests are invited to stop by their local store on June 8 to receive a complimentary reusable tote bag – no purchase necessary.

•   Beach Party and Cleanup – On June 9, Rubio’s is throwing a party in its hometown of San Diego. The community is invited to South Cardiff State Beach – Seaside Reef to join Ralph Rubio and the Rubio’s team for a day of complimentary surf lessons, bocce ball tournaments, sand castle building contests, face painting and badminton. The Rubio’s taco truck will also be hitting the beach to offer the party goers the opportunity to sample tacos including fan favorites: The Original Fish Taco®, Salsa Verde Pan-Seared Shrimp Taco, and the Grilled Chicken Taco. The beach cleanup will commence at the end of the party where the Rubio’s team, party goers and volunteers will take trash bags and supplies to clean up the beach, ensuring that no trash is left behind.

The Rubio’s “Stand up for the Ocean” campaign and ongoing love for the ocean can be seen in its dedication to creating craveable seafood recipes, which began when Ralph Rubio took his first bite of a fish taco in Mexico more than three decades ago. Realizing he had tasted something truly unique, he began to develop his own recipe. The creation of The Original Fish Taco recipe became the basis for everything Rubio’s stands for today: memorable and complex flavors in chef-crafted recipes that feature the freshest, highest quality ingredients.

To learn more about the “Stand Up for the Ocean” programs and to get involved, visit: http://rubios.com/WorldOceansDay and http://facebook.com/rubios. Fans can also join in the conversation on Twitter at http://twitter.com/rubiostweets.

About Rubio’s Restaurants:
The first restaurant was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who started the fish taco phenomenon that spread across the nation. Today, Rubio’s menu has grown from The Original Fish Taco® to include additional chef-crafted seafood recipes that feature shrimp, wild salmon, and ono. In addition to certified sustainable seafood, Rubio’s offers chargrilled marinated chicken and steak, salads, hand-made guacamole, “no fried” pinto beanssm and a variety of salsas, and proprietary sauces that are prepared daily. Rubio’s is headquartered in Carlsbad, Calif., and operates 196 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit http://rubios.com.

About Surfrider Foundation:
The Surfrider Foundation is a grassroots nonprofit environmental organization dedicated to the protection and enjoyment of oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, Calif. the Surfrider Foundation now maintains more than 60,000 members and 100 chapters worldwide. For an overview of the San Diego Chapter’s current campaigns, programs and initiatives, visit http://surfridersd.org or send an email to info@surfridersd.org.