Water Dispenser Market Strategy With The Largest Beverage Company In Taiwan

May 24, 2012 - PRLog -- In Taiwan, the largest major multinational corporation had cooperated with Young Shang, a water dispenser supplier, to promote their newly released bottled water. When a customer purchases bottled water up to a certain amount, it comes with a water disperser as a complimentary gift. The complimentary promotion water dispenser had increased sales revenue growth in today’s challenging economy. Millions of bottles of water were sold with great popularity, and the beverage company has continued to cooperate with Young Shang since then. The successful marketing strategy has also attracted other beverage companies’ attention, and they have also started promoting their bottled water with water dispensers.
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Based on the studies, the bottled water market is big, and the demand will only go up. World demand for bottled water is estimated to grow and reach $65.9 billion by 2012 due to the increasing population, lifestyle trends, decline in drinking water quality and public perception.

In Western Europe, bottled water, including Perrier and Evian, has been around for years, especially in Italy, Spain and Portugal. In the U.S., the bottled water market has been reshaped in the last few years by the entry of Dasani, Aquifina and rising local bottled water brands. Differentiation is the key to winning the battle, therefore, bottled water combined with a water dispenser has become an effective promotion strategy for bottled water distributors.

In Taiwan, bottled water market value is estimated 5 billion NTD per year, and more than 60% of the market is dominated by Uni-President Enterprise Corp., Young Energy Source Co., Ltd.(YES), Vedan, Taisun and King Car Group. One of the suppliers, Uni-President, is dominating the market using a productive promotion strategy, allowing customers to buy bottled water and get a free water dispenser, which had increased sales distinctly.

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Young Shang’s water dispenser development wasn’t straightforward; it took them six years to design three series of water dispensers. For the 2nd and 3rd generation, the bottleneck was the main design focus. As a result, the 3rd generation water dispenser performs the best. It has resolved the problems of water dispensers today. Young Shang’s water dispensers apply sealed, airtight bottleless systems that can greatly reduce the risk of water contaminations by completely eliminating the need for human contact. The solution is to apply silicon bottlenecks for bottles to screw into. Silicon-made bottlenecks can ensure its tightness when the bottle is inserted, whereas other materials tend to cause water leaks.


The water flow is rapid when using Young Shang’s water dispenser, it only takes three seconds to fill a cup. The tap is designed to turn left to right, and vice versa. The water dispenser is light-weight and comes with a plate with a cup holder in it; it gives you the freedom to carry and place it anywhere without tipping over. Besides, using a water dispenser is environmentally friendly; it produces less plastic bottle waste.

2: Bottled water
10: Tripod
2a: Screw section of bottled water
11c1: Screw section of water dispenser
11c: The pipe that is connect to bottled water
11b: Tripod’s foot
12: The top of water dispenser
Young Shang’s patented water dispenser is built of 7 components; it is easy to take apart and clean. The water dispenser comes with four different bottleneck sizes, which allows you to purchase dynamic sizes of bottles for water, carbonated beverages, cooking wines, soy sauces, juices, etc.

Young Shang’s Patented Water Dispenser - A Total Solution For Water Dispenser Users

Young Shang’s patented water dispenser is built of 7 components; it is easy to take apart and clean. The water dispenser comes with four different bottleneck sizes, which allows you to purchase dynamic sizes of bottles for water, carbonated beverages, cooking wines, soy sauces, juices, etc.
http://water-dispenser.ready-online.com/water-dispenser-c...
The water flow is rapid when using Young Shang’s water dispenser, it only takes three seconds to fill a cup. The tap is designed to turn left to right, and vice versa.
The water dispenser is light-weight and comes with a plate with a cup holder in it; it gives you the freedom to carry and place it anywhere without tipping over. Besides, using a water dispenser is environmentally friendly; it produces less plastic bottle waste.

Photos:
https://www.prlog.org/11884007/1
https://www.prlog.org/11884007/2
https://www.prlog.org/11884007/3