Apple's Problem: Today's Mac Offers Nothing

Writer Dario D. continues his project on showing how Mac pricing makes no sense (as in none at all), and how psychology has prevented everyone from seeing how PC's are no longer junk.
By: Alphaila
 
May 25, 2012 - PRLog -- In this ongoing project, writer Dario D., takes a huge stab at the Mac, going over a mountain of reasons that Macs are now just way overpriced. (A while back, it was a top story on ZDNet.)
http://www.alphaila.com/articles/failure/apples-problem-selling-mac/

It's explained how, because of the way psychology works, most peoples' perceptions of Mac vs. PC were established 5-10 years ago, then never updated as things gradually changed. For example, Windows has slowly been catching up in reliability, but this kind of slow change isn't something the mind is designed to notice. For people to catch on, things have to be either sudden and loud, or just somehow put in lights.

Price is also a big deal, with Macs. In 2008, for instance, it was shown that the average PC was $550, with Macs averaging $1,500. Not much has changed in 2012, and the problem for Apple is that you  can now build a triple-screen gaming/graphics PC for less than $1,000.

There's also the problem with helping technology to spread in all the world's non-rich countries, where Macs virtually don't sell. From the article:
"Similar to that, we have another colossal problem in the world, which we “rich” westerners conveniently ignore: only 1 in 7 people on Earth have access to a computer… and, when they do, it’s mostly through work. At home, only 5% of households have at least 1 computer… and Apple’s approach does NOTHING to help get ANY kind of technology into these non-rich peoples’ hands. (Not even most Americans can afford Apple’s ways. America is 4.5% of the world population… and only a fraction of those people will even consider paying for a Mac.) It’s bothersome when you know that everything Apple sells seems to have a HUGE profit-margin vs. the cost of making it."

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Dario D. creates projects at Alphaila.com, a site that tackles issues, and tries to "unravel flaws of man".
End
Source:Alphaila
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Tags:Apple, Mac, Pricing
Industry:Computers
Location:United States
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Page Updated Last on: May 28, 2012
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