San Diego Based Company Takes Stance Against Corporate Greed

May 3, 2012 - PRLog -- This month, amid rising production costs and increased pressures to reduce the cost of manufacturing, San Diego based music merchandise company, Fret Daddy, LLC (Fret Daddy) announced that it would keep production in the states, despite attractive offers to increase profits by moving production over seas.

Although the overwhelming trend in the last few decades has been to move production over seas, Fret Daddy joins a growing number of companies in the U.S. that are resisting the urge - often at the expense of increased profits. Why would any company choose to make less money? In a recent interview, Fretdaddy CEO, David Jacobsen, offered an answer to this seemingly puzzling question:

'Nothing is free,' explains Jacobsen, 'If you are getting materials or production services at a significantly lower cost, then you can bet someone is paying the expense somewhere in the socio-ecological food chain. In the case of overseas manufacturing, the price is often paid by an underpaid overworked labor force being exploited by a government that does not guarantee fair minimum wages and other basic worker's rights guaranteed in the States. If we give our business to companies who take advantage of people, then we are, in effect, also taking advantage of those people. And that is not something I can live with. As CEO, I'd prefer to pay an extra 50 cents per unit, knowing that our money is supporting companies that pay fair wages to their employees. I believe this is my duty, not my choice.'

When asked about how this decision affects shareholders, Jacobsen discussed the dual responsibilities corporate executives face: 'All people, including executives, have a duty to society to do the right thing. This duty to society trumps the duty to share holders to increase profits.'

Fret Daddy enjoys competitive margins on products that can be produced relatively inexpensively even in the states (although the same products can be produced much cheaper elsewhere.) Not all manufacturers enjoy such opportunities. When asked to comment, Jacobsen said this: 'If you can't manufacture your product and turn a decent profit without exploiting people, then you don't have a proper business. Don't tread on justice and human rights to take shortcuts to personal success. Shortcuts can slow you down. Get creative, revise your business model, or find a different market entirely. If you sell your soul in exchange for a quick buck, you won't be happy, and you won't be helping anyone. It's just not worth it.'

Fret Daddy is the world's leading manufacturer of fret stickers for guitar. They opened business in 2010, launching their flagship product, the fretboard notemap, which teaches students the notes of the guitar.

More information about fret daddy can be found on the world wide web at:
http://www.guitarnotes.info
http://www.guitarstickers.org