The Best Buy® Theater by AOpen and MSSI

April 23, 2012 - PRLog -- Advertising can get lost in the fold and many theater and concert audiences have grown impervious to traditional billboards, pop up signs, and posters. MSSI and AOpen are looking to change the way signs and advertising are presented to audiences and viewers around the world. The Best Buy® Theater, located in the heart of Times Square, is very well known for hosting high profile events such as concerts, press events, , live television, web broadcasts, and award shows, including the Heisman Trophy Ceremony, which has taken place at this venue since 2005. The multi-use facility has hosted famous bands and singers such as Jennifer Lopez, Rhianna, Linkin Park, The Roots, New Found Glory, and Jay-Z. Drawing in such a wide and diverse audience, the Best Buy Theater® has the potential to influence and inspire on a level that most venues would be unable to match with its intimate and updated décor and sophisticated digital signage deployment.

Working with the one of Best Buy’s architects, MSSI helped design, spec and implement the digital deployments now residing in the Best Buy Theater. The original build out for this deployment took only two months, with the full deployment taking an additional nine months to develop the patent pending SoftSync syncing technology now used  for the video wall. MSSI chose the AOpen DE67 and DE7000 media players because the deployment required media player hardware that could handle high uptimes with low failure rates as well high end computing specifications to run the syncing technology and high definition video.

Walking into the lobby, patrons are greeted by a large 6 by 3 video wall. The wall is 20 ft. across and displays High Definition content powered by an AOpen DE67. This wall provides a wow factor that captivates users and draws them in to look at the brand building HD content on the screen.

The downstairs Best Buy lounge area features five interactive touch screen displays. Each display is powered by an AOpen DE7000 and offers users a unique experience in advertising. One of the largest challenges in interactive advertising is the loss of the branding message when users are interacting with the system. But in this case, each display has the ability to play an interactive video, without losing the background branding, utilizing a proprietary transparent flash and video layering system. This allows content such as Best Buy products to be browsed while the branding is clearly visible in the background.

About MSSI:

MSSI provides digital media communications software and integration services for companies operating digital media networks. It offers custom applications that manage multimedia content or that interact with customers, employees, or the general public. MSSI develops and markets software that interacts with a wide range of devices, other software; and third party systems. In addition, MSSI offers managed services, including hosting, monitoring, support, and content development. The company’s products are used to remotely manage, schedule, and deliver digital media content on an Internet based network to various display devices. MSSI serves retail, hospitality, large venue, and government sectors in the US and Europe. MSSI was founded in 2009 and is based in Bloomington, Minnesota with a development group in Arhus, Denmark.

About AOpen:

AOpen, Inc. founded in 1996 is headquartered in Taiwan with offices in America, Europe, Asia and the Pacific. AOpen has more than 10 years of IT hardware manufacturing experience along with keen insights into IT industry trends that help drive the growth of AOpen. As the leading manufacturer of digital signage hardware solutions world-wide, AOpen keeps expanding its products and services for digital signage and other vertical application markets. With in-depth market knowledge, AOpen can offer advice for complete digital signage platform solutions. AOpen has cultivated a sophisticated ecosystem of premium solution providers to offer its solutions via its value added channel network to the market.