Calltracks Ltd Include Custom Reports for Accurate Multivarient and Conversion Multiplier Testing

April 20, 2012 - PRLog -- Northampton, United Kingdom - Every business owner and webmaster dream of a time when there landing pages can be configured to offer the best combination of pictures and text to make the most sales.

The current buzz word in landing page optimisation is multivarient testing which combines a combination of on page elements to find the perfect landing page.  

Calltracks Limited has updated its software to enable customisable reports which can track the performance of landing pages, online ads, and organic search results to discover the best combination for business owners in terms of sale conversions from phone calls.

“There are huge advantages for businesses which are using either multivarient testing or conversion multipliers to find the best combination to make sales by using our software.”  Said CEO and founder Stuart Buckley.

“Our software can now show which combinations are working and which are not.  The data can also integrate with Google Analytics so the mouse click as well as the phone call can be compared.”

Tracking phone calls to a business is becoming more important following recent research from WebVisible, BIA/Kelsey ConStat, Commerce Monitor Wave XIII, and Adinsight which showed just under half of all sales leads were closed over the phone rather than with the mouse.

“Adding phone calls into the mix is a real game changer.  Ads and searches which seemed stagnant in terms of a mouse click can actually be sending business to a business via the phone.” Stuart continued.

“It is also possible to configure events, goals, and page views to show what callers are looking at on their site.  

“Through either Google Analytics or our stand alone call tracking reporting software they can put in nearly any parameter they can think of and determine all different types of information.”

Calltracks Limited continuously strives to improve the quality of their software and the company has a dedicated development team to this end.

“We also offer a comprehensive after care service which is more than happy to help customise a report for the needs of the business.”

For more information visit: http://www.calltracks.com

About Calltracks Limited

Calltracks Limited has pioneered the call tracking industry since 2004.  It offers a range of services aimed to improve business marketing and their software is used by SEOs, marketers, and businesses to gauge the success of their marketing campaigns.

In addition to call tracking, the company offers call recording both inbound and outbound, call scoring, sales lead call tracking, and staff performance measurement software.