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|  Market Report, "Premium Cards: Targeting Affluent Consumers", publishedFast Market Research recommends "Premium Cards: Targeting Affluent Consumers" from Datamonitor, now available
By: Fast Market Research, Inc. Scope * Use these insights into the behaviour of affluent credit card customers across 20 countries to shape your acquisition strategy. * Successfully target affluent credit card customers by understanding what they want and how they use payment cards * Better target the niche affluent consumer segment by understanding successful strategies to approach new premium card customers * See the size of the prize from winning new affluent customers, in 20 countries Report Highlights Perhaps unsurprisingly, affluent credit card customers generate higher average revenue per customer than mass market customers. From a revenue pool perspective, affluent customers generate 37% of total global credit card issuer revenue, despite only accounting for 30% of credit card customers. ------------------------------------------------------------ Full Report Details at - http://www.fastmr.com/ ------------------------------------------------------------ Demand for premium cards is expected to be strong in the next 12 months, as indicated by Datamonitor's Premium Cards Opportunity Model. Overall, 11 million affluent customers are expected to become premium card customers in the next 12 months, equivalent to an 8.5% increase above the current premium card penetration level. Traditional premium cards, which include gold and platinum cards, are slowly changing, and there have been many developments to leverage the high demand for premium cards among mass market customers. Some card issuers have moved to a new territory of premium cards, providing an extra level of benefits and exclusivity to affluent customers. Reasons to Get this Report * How big is the premium card market, and how much revenue do these cards generate compared to the mass market? * What are the key differences and why the affluent credit card customers behave differently to the mass market? * What is the expected growth for the premium card market and where will the growth come from? * What is the future of premium cards? Companies Mentioned in this Report: CMS Energy Corporation, General Mills, Inc., Hutchison 3G UK Limited, Royal Bank of Scotland Group PLC, Shanks Group plc, Sudzucker AG Partial Table of Contents: OVERVIEW - Catalyst - Summary EXECUTIVE SUMMARY - Assessing the attractiveness of the affluent customer segment - Defining different credit card customers and credit card products - Affluent consumers are a sizable group, and are currently well-served by card issuers - Affluent credit card customers are crucial to issuers - Fee and transaction fee income dominate affluent credit card customer revenue - Emerging countries represent the future high growth affluent markets - Profiling the affluent credit card customer - Affluent customers hold more credit cards per person than the average credit card customer - The minority of affluent customers makes up the majority of the revenue - Affluent customers are more likely to look for a new credit card than mass market consumers - Affluent cardholders behave differently from the mass market in two key ways - Sizing global premium card opportunities - Datamonitor's Premium Cards Opportunity Model sizes the target market for premium cards - Overall, 11 million affluent customers are expected to become premium card customers in the next 12 months - Emerging countries represent a high growth opportunity for premium cards - The US remains the largest addressable market for premium cards - The future of premium credit cards - The high levels of credit card penetration have caused traditional premium brands to lose their exclusivity - Card issuers and schemes continue to target affluent consumers with post-platinum brands - Unique services will provide a point of differentiation for the affluent segment ASSESSING THE ATTRACTIVENESS OF THE AFFLUENT CUSTOMER SEGMENT - Defining different credit card customers and credit card products - This report examines both the affluent customer group and the products designed to serve it - Affluent consumers are a sizable group, and are currently well-served by card issuers - The US represents the largest market of affluent customers - Demand for credit cards is high among affluent customers - However, premium card penetration is low among affluent credit card customers in some countries - Affluent credit card customers are crucial to issuers - The average affluent credit card customer generates 35% more revenue than the average mass market customer - Fee and transaction fee income dominate affluent credit card customer revenue - Affluent customers will drive the future growth of credit cards PROFILING THE AFFLUENT CREDIT CARD CUSTOMER - Affluent customers have access to a wide range of card products - Affluent customers hold more credit cards per person than the average credit card customer - The majority of affluent customers are active credit card users, but attachment levels vary globally - Affluent customers show strong demand for credit cards - Affluent customers are more likely to look for a new credit card than mass market consumers - Affluent customers are better informed about credit card products than the mass market - Affluent cardholders behave differently from the mass market in two key ways - Affluent customers spend 3.2 times more on their credit cards than mass market customers - Affluent customers are more open to new payment innovations than the mass market Full Table of Contents is available at: -- http://www.fastmr.com/ About Datamonitor The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/ # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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