COMPUTERLINKS creates new opportunities for channel in DCIM with Raritan partnership

April 4, 2012 - PRLog -- Newmarket, 2nd April 2012: COMPUTERLINKS UK, the next generation distributor of IT security and Internet technology solutions, today announced an agreement in the UK and Ireland with power and energy management solution provider Raritan. The agreement means that Raritan’s Data Center Infrastructure Management (DCIM) solutions, including remote access, power and serial monitoring, are now available for all channel partners to deliver, irrespective of their size, as they work with clients to build out their next generation datacentres.

The increasing demand for new and more powerful IT-based applications combined with the economic benefits of consolidating physical assets has led to an unprecedented growth of datacentres and with them the demand for tools such as DCIM. Gartner predicts that DCIM tools will soon become mainstream in data centres, growing from one per cent penetration in 2010 to sixty per cent in 2014.

“With space and power now at a premium and the task of managing large datacentres becoming increasingly complex, DCIM tools are a vital part of giving IT managers greater visibility of their datacentre assets,” said David Ellis, director of new technology and services at COMPUTERLINKS. “By partnering with Raritan and offering our partners pioneering asset, power and energy management solutions, we can help make the growing datacentre solutions market accessible to even more resellers.”

The agreement is the latest addition to COMPUTERLINKS’ next generation datacentre strategy: a portfolio of tools and solutions designed to support channel partners as they work with datacentre and IT managers to understand and consider an emerging and potentially complex technology landscape.  

The agreement means that resellers will now be able to include Raritan’s total DCIM, keyboard-video-mouse over IP (KVM) and intelligent power and energy management solutions in their portfolio when advising clients on how best to build and manage a cost-effective datacentre. These solutions include:

•   dcTrack® to provide real-time information on facilities, networks and IT
•   Asset Management Tags and Asset Management Sensors to give datacentre operators accurate, automated real-time inventory of all IT assets and their locations
•   EMX Smart Rack Controller to allow use of any of Raritan’s sensors such as temperature and humidity, energy or asset management solutions
•   Raritan’s Dominion® suite of enterprise-class secure KVM-over-IP switches that provide access and control to servers over LAN, WAN, Internet or dialup connections
•   The Raritan family of intelligent rack power distribution units (PDUs) that focus on environment and power metering, monitoring and management
•   Raritan‘s Power IQ® vendor-agnostic energy management solution that allows datacentre managers to baseline, monitor and report energy usage and environmental conditions at any level – datacentre, rack, department, equipment type – from a user configurable centralised dashboard.

Full details of how resellers can benefit from partnering with Raritan will be outlined at a COMPUTERLINKS Channel Event to be held at London’s iconic Gherkin (formerly The Swiss Re building) on 17th April 2012.

“Organisations are under increasing pressure to find better ways to manage their complex IT resources and infrastructure,” explained Stuart Hopper, Raritan vice president of sales and marketing, Europe and Africa. “The channel plays a key role in achieving this cost-effectively and COMPUTERLINKS’ global network, coupled with its experience and expertise will ensure that resellers have the support they need to do this quickly and profitably.”

DCIM, power and energy management, virtual appliances, performance management, server protection and recovery, WAN optimisation, desktop management, storage, security and compliance are all components of the evolving next generation datacentre, which is bringing new opportunities for margin-rich services and technology-based revenues to the channel.
-ENDS-

About COMPUTERLINKS
COMPUTERLINKS is the next generation distributor of IT security, network performance and Internet technology, providing UK and Irish channel partners with reliable, supported solutions from world-leading hardware and software manufacturers and service providers. COMPUTERLINKS concentrates on dynamic technologies such as cloud computing, virtualisation, and the growing area of IP Physical Security. It provides a comprehensive and complementary product portfolio, backed by an extensive range of knowledge-based professional and managed services, to ensure its channel partners deliver the right solutions to their customers. COMPUTERLINKS is 100 per cent committed to the two-tier channel and delivers profitable growth to its partners and competitive advantage to their customers by providing a full-service package of technical, sales and marketing support, practical training and efficient logistics. The company currently has over 600 employees operating across 19 countries worldwide. For more information, visit www.computerlinks.co.uk

About Raritan (Raritan.eu)
Raritan is a proven innovator of power management, infrastructure management, KVM and serial solutions for data centers of all sizes.  In more than 50,000 locations worldwide, Raritan's award-winning hardware and software solutions -- including intelligent rack PDUs; energy management software; DCIM software solution; KVM-over-IP, and Serial-over-IP access products -- provide IT and facility directors, managers and administrators with the control they need to increase power management efficiency, improve data center productivity and enhance branch office operations.  Based in Somerset, N.J., Raritan has offices worldwide serving customers in 76 countries.  In Europe, Raritan has offices in the UK, Germany, France, Italy and The Netherlands serving the European and African regions. Visit us at Raritan.eu or follow us on the Raritan blog. Raritan is an active member of the Green Grid, Climate Savers Computing Initiative, and the Leadership in Energy and Environmental Design associations.  The company has been recognized by the EPA for its contribution to the agency's data center initiative.  
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For further information about this news please contact:
Joanne Smith
Goode Communications
+44 (0) 1491 873 323
joanne.smith@goode.co.uk

Peter McEvoy
COMPUTERLINKS
+44 (0) 1638 569 600
peter.mcevoy@computerlinks.co.uk