Restaurant Menu Design - Display Developments

Feb. 27, 2012 - PRLog -- In the restaurant business, every owner knows that marketing your cuisine doesn’t stop at the door.
Once a customer is inside your restaurant, menus and menu boards are the most important internal marketing tool you have at your disposal. They are used to further sell the customer, and are the only piece of marketing content that you are absolutely sure will be read by the clientele.
According to a survey, a customer spends, on average, 109 seconds reading menu items. Menu design and presentation needs to address this time stipulation. Moreover, a menu design has an effect on what customers order.
The standard way to present a menu is in courses and food categories such as appetizers, soups and salads, sides, entrees, drinks, entrees. Moreover, menus can also be organised by cost, nutritional information, or dietary restrictions. Customers can also look at a menu were the cheapest items come first. Vegetarians can look at dishes that are meatless while others look for menu items that are low in sodium, low in fat, or celiac-friendly.
Too often menus are not given the time and budget that such an important marketing tool deserves. Whether you’re opening a new restaurant or you’re looking for ways to enhance your existing restaurant, a menu display can help you maximize your sales, increase operational efficiency, and make your restaurant more profitable.
Looking to create a lasting impression on your restaurant guests? Create unique and interesting menu display cases. Maximise the pulling power of your menu with Display Developments’ high quality menu display cases (http://www.displaydevelopments.co.uk/category.asp?categor...) and promote your functions and facilities to excellent effect. These traditional high quality external menu cases provide the ultimate solution to attracting those passing customers. For special promotions, you can also use brochure holders. (http://www.displaydevelopments.co.uk/category.asp?categor...)