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Feb. 22, 2012 - PRLog -- The Importance of Press Releases in Internet Marketing

It is all too often that small business owners forget to publish a Press Release. Many business owners feel they aren't an important part of their internet marketing plan, and never bother to even entertain the idea. Then there are others who believe that a press release is only for the big corporations, whom they think they will have to compete with.

The truth of the matter is that every business should be publishing Press Releases, whether they are a multimillion dollar corporation or a freelance individual. Anytime there is a change in a company's services, products, management, and any other noteworthy information that will affect your customers or influence new ones.

If your press release has relevant keywords and links, the optimization’s benefits you can acquire from systematic Press Releases submission are considerable:

   Higher ranking in news search engines
   Directly reach your target audience
   Increase your website’s visitors from news search engines
   Increase your visitors’ database through your website’s newsletter or contact form
   Increase your business visibility

So get your pen, write an optimized, clear and attractive Press Releases and grab the opportunities that news search provides to reach your online audience and let's get it published!

If you would like to discuss more about the power of Press Releases, call the author of this press release or send him an email to talk about your needs and get your project published!