Promote Your Bakery’ s Products

Feb. 17, 2012 - PRLog -- As coffee shops, bakeries and food kiosks are showing up in more locations, experts agree on three key rules for success – location, consistency among product offerings and great customer service.

The easiest way to get attention is to have recognizable and intriguing brand signage, but there are other ways, as well. If you are catering to people on the streets, you can offer free samples to those wandering by. If you are looking for drive-thru customers, you can offer numerous limited-time promotions. You want to do whatever it takes to get potential clients to try your product and to change their routine enough to make you part of it.

Every bakery needs to have a highly visible and distinct menu. Menus promote a bakery’s products in the most mouth-watering ways while also keeping in line with the bakery’s concept.

Even though most bakeries rely on their display cases to do most of the talking, a well-done menu is suitable for bakeries with cafés and for those interested in grabbing the attention of those passing by.

Have your coffee shop’s menus printed. Display your bakery’s menu in a highly visible location. If customers cannot see what you have to offer, they are most likely going to become disinterested in your bakery. Displaying a menu will help guide customers.

Most bakeries use their display cases (http://www.displaydevelopments.co.uk/category.asp?categor...) to act as menus because customers love to be able to see all the pastries, breads, and desserts a bakery has to offer by simply walking up to the menu display case (http://www.displaydevelopments.co.uk/category.asp?categor...) and taking a look around. However, if you choose to have a more café-like bakery, having a well constructed and highly visible menu will keep customers tantalized, and will keep the flow of your bakery constant.