“Network Operator Monetization Strategies” added to ReportBuyer.com

Feb. 14, 2012 - PRLog -- ReportBuyer.com has added a new report http://www.reportbuyer.com/go/MIC00223

Summary of Report  -
Overview
Arguably, the cellular communications marketplace has reached a point of saturation in terms of customer acquisition. Network operators are increasingly reliant upon cannibalizing customers from each other and growing revenue from non-voice communications. There are many other potential areas for driving revenue growth and improved profitability including:

Subscriber data mining and management
Leveraging presence and location determination
Value-added Service (VAS) applications and content
Working with third party application and content providers
Mobile advertising, commerce, stored value and subsidized services
Expanding the scope of Machine-to-Machine (M2M) communications
Leveraging network improvements such as Self Organizing Networks (SON)
Provide Free-to-End-user (FTEU) applications and services paid by third parties

This research evaluates opportunities for network operators to grow revenue from new sources including mobile Value Added Services (VAS) applications. The report analyzes many other revenue potential areas including subscriber data management, working with third party sources such as mobile marketing and mobile commerce companies, improving margins through better network management such as Self Organizing Networks (SON), and more.
Target Audience

Mobile network operators
OSS/BSS solution providers
Software and application developers
Content and applications Aggregators
Mobile marketing and advertising companies
Telecommunications infrastructure Providers


Network Operator Monetization Strategies: Leveraging New Sources of Revenue, is available at:
http://www.reportbuyer.com/telecoms/mobile_markets/networ...

# # #

Report Buyer is a UK-based independent online store supplying business information on major industry sectors. These include the Automotive Industry, Banking & Finance, Energy & Utilities, Food & Drink, Telecoms and Pharma & Healthcare.