Bring online marketing tactics to the offline world

Feb. 2, 2012 - PRLog -- In today’s age, if you haven’t heard about internet marketing and it’s long list of benefits, there is probably a gaping hole in your marketing mix. You may be asking yourself, how can I bring the targeted advertising methods of online marketing into the lives of my customers every day in a way that will create the same exposure and brand recognition. Several options may pop up in your mind such as direct mail to people in your area code, radio promotions, and print advertising in specific magazines you believe your customers may read. Those can all be vital tools to any marketing mix, and so can an indoor digital signage network. Indoor digital signage networks consist of indoor digital billboards (32-55 inch LCD HD screens) that are in placed in high-traffic areas such as fitness facilities, restaurants, malls, and other popular areas. This method of indoor advertising allows the customer to continually see your ad as they go throughout their normal day. They may see it at their favorite restaurant for lunch with co-workers, again while shopping for the perfect gift, and once more when they finish their day with an hour long treadmill session at the gym. All throughout the day they see your ad appear on the vibrant indoor digital billboards that you hand selected to make the perfect campaign; a true brand building guerrilla marketing tactic!
So how much is this indoor advertising gem? For large amounts of views (250,000+ per month) the average indoor digital billboard campaign runs about half the cost of traditional roadside billboard advertising. For smaller campaigns (~55,000+ per month) the cost comes in around 25% less than print. Either way you stack it up, indoor digital advertising packs a punch at a tremendous savings.
Other benefits of indoor digital are captive audiences. Screens are placed in locations where the potential customer is fixed (i.e, on a treadmill for hours, waiting on their food at a restaurant, sitting in the food court of the mall, or waiting on their flight in the airport). This lets your ad get seen multiple times by the same person, further enabling a top of mind presence for your business.
Indoor advertising networks are also developed keeping the advertisers potential customer in mind. Screens are placed in locations where customers typically have high median incomes, and are considered affluent among their peers.
All of these benefits lead to indoor advertising becoming a smart choice to add to your marketing mix. It’s time to start diversifying your marketing portfolio, and add indoor digital to reach captive audiences today!

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At ADvision, our specialty is indoor advertising, accomplished by placing advertisements in your customer’s life that have the same impact as traditional billboards at a fraction of the cost!