Interactive Agencies and Mobile Ad Networks Can Accelerate Mobile Ad Initiatives of BrandAdvertisers

Jan. 26, 2012 - PRLog -- Billions of people around the world use the Internet daily with mobile tablets (Apple iPad, Samsung Galaxy, Amazon Kindle Fire), smartphones (iPhone, Android, BlackBerry) and other handheld devices, creating compelling opportunities for businesses to advertise their products and services to customers no matter where they are. However, there are considerable technological challenges for advertisers seeking to engage mobile audience. These include mobile fragmentation, post-click web engagement and consumer usage behavior. As an industry leading platform for mobile marketing, MobiVite.Net has expanded its marketing platform and introduced programs to help Interactive Agencies and Mobile Ad Networks overcome technological barriers of their clients.



As an industry leading platform for mobile marketing, MobiVite.Net has expanded its marketing platform and introduced programs to help Interactive Agencies and Mobile Ad Networks overcome technological barriers of their clients.
According to industry leading ad network best practices, the #1 recommendation for mobile advertisers is to create highly relevant ad campaign landing pages that offer a high-quality customer engagement experience. MobiVite offers unrivaled capacity for mobile customer engagement which is now available to Agencies and Mobile Ad Networks through expanded platform, programs and support.

Mobile Marketing On the Rise

In 2011, the worldwide CRM applications market reached $18.2 billion, up 11 percent from 2010. Mobile advertising and marketing are similarly hot, with mobile marketing companies acquired by major firms, ad networks and agencies like IBM, Velti, Augme and Deloitte for upwards of $50 Million. In 2012, the mobile advertising market is expected to be worth billions of dollars according to analyst report indicating AdMob, Millennial Media and Apple’s iAd market share.

MobiVite CEO Sanjay Goel notes, "Mobile is undeniably growing at an explosive rate, and innovative mobile marketing platforms could help interactive agencies and ad networks to differentiate and deliver best-in-class results to their clients. As mobile marketing grows in popularity, MobiVite will continue to enable advertisers and marketers to roll out mobile marketing campaigns at the speed of thoughts.”

Several studies indicate that mobile marketing budgets will increase considerably in 2012 and so will consumer's expectation of how they interact with businesses of their choice. However, due to unique technology, integration and consumer experience challenges posed by mobile, many Brand Advertisers and SMBs are struggling to integrate mobile in their marketing campaigns in a meaningful way. This is an excellent opportunity for Interactive Agencies and Mobile Ad Networks to deliver highly relevant advertising and marketing campaigns, end-to-end.

How MobiVite Helps Agencies and Mobile Ad Networks

MobiVite utilizes best-in-class mobile marketing and CRM technologies to answer the call. It assists agencies and ad networks in overcoming interactive mobile campaign difficulties through smart programming solutions. It allows agencies and ad network providers to develop comprehensive, bug-free, highly-relevant mobile campaign sites in hours rather than days or weeks and that too by leveraging single account for multiple clients. All client campaigns can be white-labeled and personalized as per clients unique requirements. Any single marketing campaign can be leveraged for any mix of mobile ads whether it’s mobile search, mobile web, sms, in-app or in-video ads. Best of all, the marketing campaign can be easily updated, managed and analyzed in real-time at one central place using web portal account without any impact to distributed Ad campaigns.

MobiVite campaign pages are dynamically optimized for every mobile device and the MobiVite dashboard reduces the complexity of mobile ad campaigns for brand managers and small-to-medium businesses. A campaign typically consists of creating campaign websites, generating leads, attracting customers, managing sales, promoting events, analyzing user behavior, emailing surveys, offering promotions, managing campaign lifecycle, monitoring post-click analytics and much more. MobiVite does it all.

Interactive Agencies and Mobile Ad Networks can leverage these new expanded capabilities of MobiVite and preferred programs with dedicated account manager support, to meet mobile marketing objectives of their clients quickly and effectively.

For program details or partnership inquiries, email boost[AT]mobivite.net or call +1-888-491-3332 (USA) +91-98110-33191 (India)

About MobiVite

MobiVite is a digital marketing platform, which aims to provide industry's #1 solution for mobile and online web customer engagement. It's integrated web marketing suite powers businesses to reduce cost,effort and complexity of launching innovative web campaigns to engage customers on websites, search, social and print media. These campaigns can also be integrated easily with direct marketing and advertising campaigns, to improve ROI of existing advertising and marketing spend. For more information, visit http://mobivite.net