Releases "The Ideal Marketing Automation Cycle" Infographic

The free graphic is useful for businesses interested in clarifying marketing automation goals or for industry professionals wishing to explain the concept to prospects.
Ideal Marketing Automation Graphic
Ideal Marketing Automation Graphic
Spread the Word
Listed Under

Marketing Automation
Ideal Marketing Automation Cycle
Lead Generation


Chino Hills - California - US

Jan. 21, 2012 - PRLog -- released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work.  

Joe Martinico, publisher of, stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then branches into one or several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right.

So, What Is Marketing Automation?

The answer depends on who you ask but according to the infographic it starts with a CRM tool.  Companies like and provide this functionality for most sizes of companies.  The core of marketing automation requires that you keep good records of prospects and clients.  This can only be accomplished if it is easy to add, import, and manage those records.  Sales and customer support personnel should have easy access and good training up front.

Once your CRM is in place then you can put together the tools necessary to do the rest.  The idea is to visualize your prospects and your sales cycle and then develop marketing campaigns that attract leads and ensure follow-up with a proper balance of automation and personal contact.  The objectives are to develop ongoing relationships with clients and to make sales closure easier.

Mr. Martinico is passionate about the topic and claims that he's seen companies double and triple their sales in short order by doing this properly. Unfortunately, many more companies fail in their efforts.  This is because the initial process can be daunting and involves buy-in at many levels within a company from the boardroom to the beat.

What Are the Steps?

The tools involve five functions:

~ Planning and Ideation
~ Lead Generation
~ Lead Management
~ Sales Closure
~ Analysis

Amongst these functions are methods and tools that automate the process along the way all feeding information back into your CRM as they do so.

# # # provides current information, tips, and ideas for small and medium sized businesses who want to automate their sales and marketing functions.
Source:Joe Martinico
Email:*** Email Verified
Tags:Marketing Automation, Ideal Marketing Automation Cycle, Crm, Lead Generation, Analytics
Location:Chino Hills - California - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse

Like PRLog?
Click to Share