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Caboodles Celebrates 25 Trendsetting Years
Caboodles, the original cosmetic organizer, celebrates its 25th birthday in 2012. Over the years Caboodles has grown up alongside its loyal fans and with chic new product offerings continues to be a relevant companion for today’s modern woman.
It all started innocently in 1986 when People magazine ran a picture of Vanna White using a plastic tackle box to house her make-up. The idea was planted, and shortly thereafter the Caboodles brand was launched, simultaneously creating the “cosmetic organization”
“We hear it all the time… women and girls of all ages love their Caboodles,” said Kathy Hurt Caboodles Director of Marketing & Product Development. “Many grew up storing their scrunchies, BFF necklaces, and Wet-n-Wild make-up in the classic pink Caboodles case. Now they are selecting the more sophisticated Caboodles to house their current beauty essentials like Nars blush, Essie nail polish and La Mer cream. We’re extremely proud to have evolved from a piece of pop culture to a staple in generations of women’s lives.”
In keeping with its celebrity start, Caboodles is still generating Hollywood buzz. With appearances on “Project Runway,” “Gossip Girl,” and “Desperate Housewives,”
Since 1987, Caboodles has been helping women of all ages get themselves ready for life’s possibilities. With an extensive new line of Grande Train Cases, Specialty Cases, ‘IT’ Bags and Crystal Clear trays, Caboodles creates fun, playful cosmetic organizational products designed to fit every style and need. The brand offers over 70 products ranging in prices from $5 to $40 and is sold at national mass and specialty retailers. Committed to the empowerment of women and girls, Caboodles is also involved in a variety of charities including: Step Up Women’s Network, Today Show Charitable Foundation and Boys and Girls Club.