LoopRope® Billboard Near Eugene Creates Buzz On Facebook

Jan. 11, 2012 - PRLog -- EUGENE, Ore. – Oregon’s favorite tie-down is expanding once again, this time to a place where the most motorists will see it: the freeway.  LoopRope’s 14’ x 48’ full-color, lighted billboard went up in early September on I5 between Creswell and Eugene, sparking multiple comments and pictures on inventor Jeff Dahl’s Facebook page and causing a Montana sporting goods chain to call with a distribution inquiry.

“People were taking pictures of it and putting them on Facebook,” says Dahl, LoopRope’s busy CEO.  “Cabela’s is happy as I believe both they and Camping World saw an increase in sales.  I know we’ve sold more ropes off our website because of it.”

Along with their increased exposure on the side of the freeway, LoopRope is adding a “moving billboard” to the Oregon highways:  a new Mercedes delivery van with a wrap-around decal advertising LoopRope’s availability at Cabela’s and Camping World.  The company is dedicating an employee to deliver to a territory extending from Redmond, just east of Seattle, to Redding, two hours south of the Oregon-California border, and stretching all the way to the coast.  

Dahl hatched the idea of a knot-free tie down in his garage in Medford after a frustrating trip to the dump in 2009.  He started with knotted ropes, which were not versatile enough for his load, and he shunned bungee cords as being too flimsy.  Dahl started experimenting, and eventually invented a shock cord crimped into permanent loops and secured with LoopClips®, which are S-shaped steel carabiners.  His LoopRope® has enjoyed increasing popularity with American retailers Wal-Mart, Cabela’s, Camping World, and Amazon, and is being distributed in a number of countries abroad, including Japan, Australia, and Ireland.

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The LoopRope® is made of one continuous piece of shock cord fastened together to create permanent loops. LoopRope® comes in 3, 4, and 5-foot lengths. Each LoopRope® comes with two dual-sided, stainless steel LoopClips®. One 5-foot LoopRope® gives you 10 custom tie-down lengths and over 18 attachment points. Use it everywhere; it’s secure, fast and easy. Users are discovering many different ways to secure items: check out video examples on the website. www[dot]LoopRope[dot]com
LoopRope®: tie downs made easy!