New Web Store for BestPriceCables

Jan. 6, 2012 - PRLog -- Portland, Oregon –BestPriceCables (BPC) an up and coming cable electronics store located in Hillsboro, Oregon is excited to announce the launch of their new website, bestpricecables.com.

The redesign, first conceptualized in the Fall, was anticipated to improve much of the features on the site.  These improvements includeda new homepage, enhanced product pages,better search options, a smoother checkout process, and a greater overallshopping experience.

The previous web store was only implemented a year ago, but “having an up to date, appealing website is very important” said Owner-Operator Duncan Vincent.Anotable difference at bestpricecables.com is the homepage.  The original homepage was “filled with great deals on top selling products but this gave the site a very narrow vision, considering we carry over 7000 products.”Vincent explained how the new homepage takes a broader approach, similar to what might actually be seen in a store window.  It has a big rotating banner featuring general products advertising.  Below the rotating banner, there are a number of smaller buttons featuring deals on shipping and coupons.  “The homepage is just like a store front.  Itconvinces customers to come in, take a look around, and perhaps purchase an item with the amazing discount they saw advertised.”
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A second major change at bestpricecables.com is the content provided on the product pages.  “Almost every product has had a new description written.  The new description includes a full title description, a features-advantages-benefits paragraph, and a bullet list of features for easy product comparisons.”  Vincent feels the amount and quality of information a website can provide in the product page is directly related to the Ecommerce Conversion Rate.  The Ecommerce Conversion Rate is known as the percentage of visits that result in a transaction.

The improved search options were also part of the new homepage.  There are now four distinct buttons giving customers the ability to browse products by Popularity, Category, Best-Sellers, or a self directed Advanced Search.  The change in the checkout process was minimal, but Vincent contends this was again highly crucial to making a sale.  “An e-commerce site must provide a very secure feeling environment for customers who providing credit card information.”  “We carry the VeriSign Trust Seal on our site, because it is most highly recognized by consumers.”  BestPriceCables also carries verified seals from Authorize.net, PayPal, and Trustwave.Authorize.net is the company that provides the transaction for credit cards directly from the BestPriceCables.com site.  PayPal is an online merchant that allows a customer to pay indirectly through their PayPal account.

Since the site upgrade at BestPriceCables the Ecommerce store has seen a healthy increase in sales.  “This of course could be contributed to the up-coming holiday season” says Vincent, “but the correlation between the upgrade and improvement in sales was immediate.”

BestPriceCables is a web retailer of high-gradecables, adapters and connectors.  With over 7000 products in stock, BestPriceCables focuses on hard to find products for specialized niche markets.  The company was started by a team of three entrepreneurs with backgrounds in engineering, web marketing and business management.  BestPriceCables web retails products to the USA and Canada and will quote shipments worldwide.

Website:  http://www.bestpricecables.com/
Blog:  http://bestpricecablesforsure.blogspot.com/
Facebook:  https://www.facebook.com/BestPriceCables
Twitter: http://twitter.com/bestpricecables