Partner Value Propositions: The Key to Keeping Partners

Nov. 30, 2011 - PRLog -- Author:
Erich Flynn, CEO
TreeHouse Interactive

Partner Value Propositions: The Key to Keeping Partners

Every partner program is different with each market having different things channel partners value. Channel managers have the job of finding out what partners value and what they don’t. What doesn't change is unless you have a value proposition, partners will not seek you out or remain partners for very long. The following are some of the most common value propositions to consider:

•   Increased Sales
•   Training
•   Partner Marketing
•   Quality Support

As your market gets more competitive, the better your partner program must be. Partners are free agents. If another company has a world-class partner program with a Web-based portal, training programs, fund management and marketing assistance and you don’t, they will move on given competitive products are functionally similar.

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