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Follow on Google News | Android Market: Sweden Outperforms US in App Download Per UserUS market in terms of app downloads is neither the most active nor the one with the highest growth potential.
Users based in the largest Android markets are not necessarily the most active app downloaders. Looking at the average app downloads per smartphone user, cash cow markets are also to be found outside of the largest market. With an average of more than 5 downloads per smartphone user per month, usage patterns in Sweden reflects a high interest in apps. The Netherlands, Germany, Switzerland and Spain follow slightly behind, all averaging above 4 apps per user. This is well above the US average, which is slightly above 2. Higher numbers of app downloads per smartphone user demonstrates a society’s openness toward new apps and shows the market’s rate of absorption and growth potential. In these countries the rate of total app downloads is likely to increase with less marketing efforts. By grouping the above countries along two dimensions: the number of downloads per smartphone user and the level of android smartphone penetration, four major types of environments for app market growth emerge: • Markets With A Relatively High Growth Potential – These markets have a relatively high number of downloads per smartphone user per month, but relatively low Android smartphone penetration overall. • Cash Cow Markets – “Cash Cow Markets” exhibit relatively high Android smartphone penetration rates and relatively high numbers of app downloads per user per month. • Very High Growth Potential/Resistant to Change – Based on different societal factors, including consumer behavior, countries in this category have either a very high growth potential or are resistant to change. • Highly Saturated Markets – Markets with a very high Android smartphone penetration rate, but with a very low number of app downloads per user per month. For more information download our free report “The Market for Mobile Application Development Services (2010-2015. (http://www.research2guidance.com/ For more information about the App Development market please review our report “The Market for Mobile Application Development Services (2010-2015)“. (http://www.research2guidance.com/ Link to blog post: http://www.research2guidance.com/ Link to free report: http://www.research2guidance.com/ High res picture: http://www.research2guidance.com/ Twitter: #Android Market: Sweden Outperforms US in #App Download Per User http://bit.ly/ Contact: Markus Pohl research2guidance +49 30 609 893 363 mp@research2guidance.com ____________________________________________ Markus Pohl research2guidance | The Mobile Research Specialists phone: +49 (0) 30 60 989 3363 fax: +49 (0) 30 60 989 3369 # # # Our mission is to provide guidance based on robust research data and expertise. The founders of research2guidance have worked in the consultancy and research business for years, gaining valuable experience in both European and global initiatives. We provide empirical research, expert knowledge and strategic consultancy, helping companies and organizations who want to deepen their engagement in the mobile market. End
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