Lead Generation Service Launched to Help Small Business Implement Basic Lead Generation Automation

Nov. 17, 2011 - PRLog -- A new Lead Generation service has been launched to help accelerate U.S. Small Business Economic Recovery. Recognizing that the vast majority of U.S. Small Businesses have not yet implemented even the most basic form of web-lead capture technology, BostonOnlineMarketing.net has launched a low-cost service to assist small and local business to enable online lead generation automation.

The service is available to businesses throughout the United States.  The cost for a basic implementation is $197 - a service charge deemed "affordable" for most small businesses. No recurring fees are required - although optional services are offered.

In the wake of the Great Recession, and in light of the challenging economic conditions that persist, one would think that most businesses would have invested the time, energy and resources to address the fundamental need for a cohesive and functional lead generation system.

Despite all of the attention that gets paid to Search Engine Optimization, Social Media Marketing, Paid Advertising (PPC), and other forms of traffic generation, it is striking that so relatively few small businesses have adequately addressed the issue of capturing contact details for follow-up from the visitors they attract.

The fact that basic "lead capture implementation" remains an unfulfilled tactical "necessity" on a majority of small business websites belies an even larger issue:
Leads that are not effectively captured, obviously cannot be followed-up with.

As stated on its "Lead Generation Implementation Services for Small Business" web-page (http://www.BostonOnlineMarketing.net), "The vast majority of visitors to almost every website leave within 30 seconds – without buying anything"...and "Sales Conversions result from: lead engagement, lead nurturing and the structured (or disciplined) lead follow-up..often over a period of time."

"Lead Generation Implementation Services for Small Business could represent a critically important link in the sales cycle for companies suffering from insufficient sales" notes Brock Allen, CMO of BostonOnlineMarketing.net. "Small Businesses need to develop strategies to attract targeted Traffic, qualified Leads, and to consistently conduct follow-up lead-nurturing to ultimately achieve higher sales. Every step in the process is important." he said.

For the U.S. Economy to fully recover, it is essential that Small Businesses first recover.
At a time when American Express is actively promoting its annual "Small Business Saturday" initiative, it is useful to recognize that Small Businesses everywhere, Online as well as on "Main Street" ("offline") should incorporate ways to engage their visitors in some form of ongoing "dialogue"  to  increase the likelihood of achieving sales - especially for "big ticket" items or services.  

Something as simple as a "fish bowl" to collect business cards in exchange for a chance to win a prize, or a Guest Book register can serve essentially the same purpose as an online opt-in form. Technically savvy businesses could have a laptop open to their Facebook Fan Page, for store visitors to "Like".

Smart Businesses leverage every opportunity to connect with their prospects and customers and to develop business relationships that will serve the best interests of all parties.  

"One can only wonder what the impact on the Economic Recovery might be if all U.S. Small Businesses were effectively using lead capture and lead follow-up technologies - at least at the most basic level." said Brock Allen.

Fore more information, please visit: http://www.BostonOnlineMarketing.net/.

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Boston Online Marketing.Net provides personalized Small Business Marketing Expertise for companies focused on traffic generation from SEO and Social Media Marketing, as well as Lead Generation and Sales Conversions. Services include small business marketing consulting, internet marketing, search engine marketing, mobile marketing, and more. BostonOnlineMarketing.net also operates http://www.MySEOGuru.net - a low cost provider of SEO services for Small Businesses and Start-ups.