New eBook Helps Artists Unlock Mystery of Art Licensing Contracts and Gain Confidence in Deal Making

Nov. 14, 2011 - PRLog -- Many artists struggle with negotiating art licensing deals because they either fear making a mistake or they don’t fully understand how licensing contracts work.

Two industry veterans – Artist Tara Reed and art licensing agent Maria Brophy – have teamed up to write an eBook designed to help artists navigate the often confusing world of licensing contracts and gain confidence in their negotiating and deal making.

How to Understand Art Licensing Contracts offers a thorough introduction to the many facets of art licensing contracts and the reasons behind them.  The book will serve to educate artists new to the industry and serve as a reference for those already licensing their work.

The 173 page book covers the following topics:

•   A look at the two sides to every contract (artist and manufacturer) and goals of each
•   Common contract fears (and how to overcome them)
•   Red flags to watch out for in an art licensing contract
•   The anatomy of an Art Licensing Contract – breaking down each section with
        examples of what they mean, why they are important and how it could impact the
       deal
•   How to negotiate a contract and get what you want
•   How to determine royalty rates and advances
•   How to put yourself in the driver’s seat and take charge of your business

Included are anecdotes from ten artists who share their contract success stories and words of warning as well as insights from five attorneys who work in the art licensing field.

Tara Reed said  “Understanding the contracts involved in licensing my art was the biggest learning curve I had when I started – and I learned some tough lessons by making mistakes.  Hopefully this book will help others avoid similar pitfalls.”

Maria Brophy agreed; “Most people don’t have the time it takes to learn about licensing the hard way.  We are going to save artists years of experience with this information.  To my knowledge, there is no other resource like this available.”

The book is designed to give an in-depth understanding of contracts as well as become a resource to turn to as contract questions arise. It's extremely well organized and easy to find any topic one is looking for at a glance or with the click of a link.

The eBook is now available for purchase and download at http://www.ArtLicensingInfo.com/contracts.html .


About Tara Reed:  Artist Tara Reed licenses art for use on consumer products and teaches artists how to start or grow their art business through eBooks, teaching and speaking. Artists can learn more at http://ArtLicensingInfo.com

About Maria Brophy:  Art licensing agent and consultant Maria Brophy specializes in helping artists to become powerful in the art of deal-making.  She helps creative entrepreneurs to design the lifestyle and career of their dreams through her motivational and educational blog at  http://www.mariabrophy.com .