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Follow on Google News | Google Introduces Freshness Algorithm With Serious Implications For SEOHot on the heels of the latest Panda algorithm update, Google announces a new set of codes likely to affect the work of SEOs for good via their official online blog
Google previously released their Caffeine Web Indexing System to allow the search engine to identify and index new content quickly and efficiently. The latest update, announced late last week, focuses primarily on finding the freshest content possible to display ahead of out-dated articles and resources, on the basis that the newer the content, the more relevant the entry. Google bosses have identified that anyone typing in a generic search term such as ‘Olympics’ This method won’t apply to every single key term, though. In his most recent blog post outlining these changes, Amit Singhal, a Google employee, stresses that ‘different searches have different freshness needs’ and that although the code concentrates on finding ‘up to the minute answers’, putting the freshness algorithm into action for every single search term simply wouldn’t be practical. This update has huge implications for the work of SEO agencies, mainly because experts have suggested that its implementation could lead to an indexing ‘overhaul’ SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design. End
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