Background Movers And Shakers In Social Media

Nov. 4, 2011 - PRLog -- It can be very easy for business owners to simply exclaim that nothing’s happening with their social media effort.  No comprehensible comments or tweets or any real engagement at all! Except of course the pings and the attempts to spam! Aside from taking a close look at exactly how a company is trying and failing to be social, a literal interpretation of the response often obscures the greater truth of user behaviours.

The answer may lie with the official announcement that Twitter now claims to have, in total, 100 million users, “ who sign in at least once a month”. But the key data is that, “40 percent of those active users do not actually tweet but just read what others have to say.” Not quite the silent majority but nevertheless, valuable assets to the search and social online marketing enterprise.

The word of mouth advocates who quietly share content, pass the message on. They may follow on Twitter, visit a Facebook page or website blog on a regular basis, yet still stay in the background, with no particular reason - for now – to directly engage, actively declare themselves. They may indeed, be waiting to hear of special promotions, discounts and offers. Or simply find the content of interest and value, and have bookmarked.

In multichannel and platform search, user traffic arrives and clicks (or points) through from numerous possible pathways for many reasons. Site owners obviously need to understand the metrics - the why, where and when.

But today’s marketing strategies and link building plans need to take in the bigger social picture. Not everyone will be clicking in the same direction, every time or every day in the same place, for the same reason or looking for the same things on the same channel or platform.

Furthermore, it should be recognised that while the conversion objectives of a website are to make sales, it should also offer customer interactivity, access to further relevant content, e.g. blogs, articles, videos, surveys, competitions, and develop a strong social experience.

In other words, site owners should be seen to be valuing the presence of every single one of their online audience. At the same time, the value of the site and  brand identity are strengthened through social authority, credibility, relevance and customer experience.

By listening carefully on the social networks, a site owner may suddenly hear the whispers, see the conversation – even a heads up on their customer service, follow ups, products or services.

Social media moves in a mysterious way – it’s wonders to perform ..

Visit http://www.weprovoke.co.uk for more information and advice.

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