Sweat Equity Connection Website Launches

Oct. 31, 2011 - PRLog -- WASHINGTON, Oct. 31, 2011 – Today, Carousel30 announced the launch of its latest project–the Sweat Equity Connection website, the world’s first and only sweat equity marketplace matching start-up businesses with executive talent.

Sweatequityconnection.com helps new company owners, founders, investors or recruiters conserve capital and retain top-quality talent by paying recruits with sweat equity compensation, essentially a piece of the business. The site addresses two nation-wide problems:  the shortage of financial capital to spur new business growth and the high unemployment rate of many accomplished executives.

“Sweat Equity Connection will help American businesses grow and put people back to work,” said Founder and Chief Executive Kenneth J. Kwit. “With the beta launch of our site, we’ve opened a new, distinct, easy-to-use and neutral online marketplace focusing on non-traditional employment arrangements, such as sweat equity compensation. As Americans maintain their focus on business and work, and government officials highlight job creation, we encourage early-stage businesses, as well as executives and service providers, to register at the site, post their information and begin the unique matching process that can lead to vast and exciting new opportunities for both groups,” he continued.

Carousel30 developed the proprietary product behind SEC’s Talent Match Technology (TMT), a state-of-the-art, matching engine with a custom set of algorithms, which matches the right people with the right opportunities.

“Finding the right candidate or position from traditional job sites is like finding the proverbial ‘needle in a haystack,” Kwit added. “By comparison, TMT brings Sweat Equity Connection’s Talent Seekers a ‘haystack of needles’ by focusing on higher quality matches, while helping Talent Providers ‘own their future.’”

About Sweat Equity Connection
Sweat Equity Connection, Inc. owns and operates sweatequityconnection.com, the world’s first and only online marketplace matching early-stage, start-up businesses and other new ventures with executives and independent service providers willing to work for all or part of their compensation as equity in the new ventures. The site uses a number of features to differentiate it from traditional employment outlets, including Talent Match Technology, a proprietary matching engine with special algorithms to weigh certain data points and create more accurate, customized searches. Sweat Equity Connection also provides a host of entrepreneurial and career resources for both start-up businesses and executives, including a Resource Center and professional service offerings. The company was founded in September 2010 by attorney and entrepreneur Kenneth J. Kwit using the sweat equity compensation model, and the website made its beta launch in the fourth quarter of 2011. For more information, visit http://sweatequityconnection.com .

About Carousel30
Founded in 2003, Carousel30 is an award-winning digital agency located in Washington, DC and Chicago. The agency offers strategic consulting to create and manage online landscapes, and also includes full service capabilities for Online Marketing and Advertising, Creative, Technology and Web Development and Video Post-Production and Motion Graphics. The Carousel30 portfolio includes work for The Nature Conservancy, National Guard, AARP, MTV Networks, Ben & Jerry's, NASA, America Online, McGruff the Crime Dog, Bell Helicopter and U.S. Department of State.
For more information, visit http://www.carousel30.com.

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Founded in 2003, Carousel30 is a full-service Digital Agency with national clients based in Washington, DC and Chicago.