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| Gen X Author Cam Marston Keynotes Business Seminar Oct. 27 in Mobile, ALLearn the pros and cons of a legacy family business and learn how generations affect succession,
By: BC2P This seminar targets family-owned businesses where the business will become a legacy of family succession. Participants will learn how to maximize the likelihood of real success for the business owner and their successors, as well as discover how to ask questions one may not have even considered, when to ask them, and what atmosphere to ask them in the right time, within the right atmosphere. National research shows that less than 50% of family businesses make it to the 2nd generation, less than 10% make it to the 3rdgeneration and about 20% stay in the same family after sixty years. Registration fees are $399 if registered no later than Oct. 24, with $59 for each additional attendee from the same business; $199 for attorneys and CPAs if attending for CE or CLE credits. Participants may also register at the door. Marston will speak on “How Generational Demographics Affect the Dynamics of Transitioning Family-Owned Businesses.” As a consultant, Marston has provided generational insight and advice to leadership at the nation’s most prominent corporations, including American Express, Fidelity, Merrill Lynch, Kellogg, Coca-Cola, Macy’s, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, and the U.S. Army, as well as major professional associations such as the American Bankers Association and the Million Dollar Roundtable. He is an ongoing instructor at Belmont University. Marston’s books, articles, columns, and blog describe and analyze the major generations of our time: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79), and Millennials (born 1980-2000). He explains how their generational characteristics and differences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing. His first book, Motivating The “What’s In It For Me?” Workforce (2005), explores the characteristics and motivations that each generation brings to the workforce and suggests management tactics applicable to any business setting. His next book, Generational Insights (2010) is a guide to the best practices in managing generational issues. Generational Selling Tactics That Work (2011) is the first book-length study of generational approaches to sales and marketing. Marston’s expertise has also been featured in the Wall Street Journal, The Economist, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He writes a monthly column for Business Alabama and InvestmentNews and has been a featured columnist in Agent’s Sales Journal, PROFIT Magazine, and Multi-Housing News, among others. His blog at generationalinsights.com tracks the latest changes and developments in generational issues and demographics. He holds a Bachelor of Arts from Tulane University, a native and resident of Mobile, Alabama and a proud member of Generation X. For registration or information on seminar agenda, http://www.tommyfulton.com/ Media Contact Tommy Fulton 251.460.4050 tommy@tommyfulton.com # # # BCCP specializes in executive coaching /consulting, public relations, strategic planning, community development/ End
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