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UK tech companies fall behind US counterparts in social recruiting
Cork, Oct 17 - New research from Zartis.com, a recruitment software provider, shows that US companies are far ahead of their UK counterparts when it comes to using the web and social media for recruitment.
Only 9% of UK companies are using Twitter to promote vacancies. 23% of US companies are doing so. This may tie in with the fact that more US companies use Applicant Tracking Systems which often auto post to Twitter. Most employee referral programs also result in an uplift in the use of Twitter for hiring.
Facebook, despite its 750 million users, is the least used network. Only 1 UK company even lists jobs on Facebook. The US number is still low at 4.
In the UK 61% of companies are advertising jobs on their own web site. However, only 11% are using an applicant tracking system, or anything other than plain old vanilla flavoured email to receive job applications. Little wonder that candidates complain about the applicant experience.
In the US a similar amount of companies (68%) advertise roles on their web site but their use of applicant tracking systems is more than double at 23%.
Only 3% of UK companies and 4% of US companies use video to showcase their employer branding. This is a big missed opportunity to differentiate company culture in a sector where good candidates highly sought after.
Social recruiting is tipped as a huge growth sector. From the survey results its clear that its still in its infancy.
How we conducted the research:
For the UK companies we used the Sunday Times FastTrack 100 list.
For the US companies we used the Red Herring top companies list. We selected every second company on the list to get to 100.
We then visited every site and analyzed their use of web and social media for recruitment.
Further information is available at http://www.zartis.com/
Zartis is a new recruitment platform to help small and medium sized businesses find and hire great talent. Companies can use the service for free to advertise one job and a $29 per month price plan gets up to 20 jobs. Jobs are posted to a company jobs site, Facebook, Twitter, and free job boards. Applicant details are stored in a private online talent pool where they can be managed through the recruitment process.
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Zartis posts jobs to where your candidates go. Simply add a job once and it gets posted to your web site, Facebook and twitter. Candidates enjoy a streamlined application process. You enjoy less admin and lower recruitment costs.