Steps to smart investment in mobile applications to empower the field workforce

Oct. 11, 2011 - PRLog -- The rise and rise of mobile applications in the enterprise

There is absolutely no doubt that organisations operating globally across all manner of business sectors and markets are finding that mobile apps are invaluable tools for people on the go. This is understandable, as a company's field workforce spends by far the most time with its most valuable asset – the customer. Regardless of whether field employees are involved with service or sales, their productivity and the quality of interaction with clients has a direct impact on the overall health of the business.

In its latest report on Global Mobile Enterprise Application Platforms, TechNavio forecast that worldwide market value would hit $1.6 billion (£980 million) by the year 2014. One of the key factors contributing to this growth is the rocketing demand for enterprise mobility. The market has also been witnessing growth in cloud-based mobile solutions, with complete integration of platform and apps widely acknowledged as an obstacle that could impede its future expansion. With annual smartphone shipments poised to overtake those of PCs by 2012, it is quite clear that mobile computing is to remain a core facet of the future business landscape. The TechNavio research suggests the global mobile enterprise apps market will grow at a compound annual rate of 15 per cent.

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