Small business strategy handbook, Cogent Strategy Handbook, released by Cogent Consulting Group

Free Cogent Strategy Handbook written to help small businesses grow and succeed while avoiding the risks of failure associated with the absence of a strategic plan.
Oct. 10, 2011 - PRLog -- Cogent Strategy Handbook is a primer for strategic plan creation as well as providing background context on the strategic planning process.  Given the tough economic conditions facing small and mid-sized businesses currently, creating a strategic plan is more important than ever.  As 85% of small businesses do not currently have a strategic plan and the SBA cites lack of a strategic plan as the most common factor in small business failure, the handbook addresses a critical gap.

Unlike most strategy writing for small businesses, the Cogent Strategy Handbook addresses the why and how of creating strategic plans.  Also covered is a background on strategy, the process of creating strategic goals, and the gaps that can hinder successful plans from being executed.  Too often a strategic plan is written without context and isn’t utilized as a living document.  Our strategy handbook addresses the entire process and interactions within the greater ecosystem that a strategic plan fits into.

Following a section on a template for strategic plans, the handbook presents information on creating key performance indicators to measure progress towards strategic goals.  Without measuring progress against the goals within the plan and dollars budgeted, a plan risks irrelevance within an organization.

Lastly, organizational development is covered.  This section examines the strategic goals and compares the organization’s ability to execute the plans and achieve the goals.  This topic is critical to small and mid-sized business owners not only for the achievement of goals, but to ensure that their time is utilized to drive the business instead of being tied up with continuously monitoring every decision across the business.  Many owners are able to capture dozens of hours back into their lives while seeing the productivity of their business rise significantly.

To support the launch of the Cogent Strategy Handbook, the Cogent Consulting Group is combining its industry-leading business assessment with a complementary strategy planning consultation into a complimentary offering for a limited time.  To take advantage of this offer, contact us at the phone, email, or web site listed in the contact information.

Cogent Strategy Handbook is a complimentary handbook available at the Cogent Consulting Group web site: or on our Facebook page at:

Michael Nelson
Cogent Consulting Group, LLC

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Cogent Consulting Group's mission is to help small and mid-sized business owners and executives define and achieve their business goals. We provide objective view points, aid in setting audacious goals, and partner with our clients to reach those goals.
Source:Michael Nelson
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Tags:Small Business Coaching, Consulting, Strategic Plan, Business Model, Entrepreneur
Industry:Business, Home business, Books
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