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Follow on Google News | Dish Set To Launch Blockbuster Video Streaming Service Over Its NetworkBlockbuster video stores are part of home entertainment history now, but the well-recognized brand name may be brought back to life, as Dish Network plans to launch a home video streaming service named for Blockbuster and set to compete with Netflix.
By: Bobby Bala The Blockbuster chain was purchased by Dish Network for $320 million after the video store chain declared bankruptcy in September 2010. The new Blockbuster video streaming service is expected to present a challenge to the highly successful Netflix video streaming service, which has dominated the market in Internet movie and television streaming. Dish Network is holding a press conference where it’s widely anticipated that the company will make a formal announcement of the launch of its Blockbuster branded streaming service. Today’s press conference is titled, “A Stream Come True”, and takes place in San Francisco. “We have expanded the dedicated team on the Blockbuster digital side and have invested resources in enhancing the digital platform, which I think is key to us in the long term,” Thomas Cullen, executive vice president of corporate development for Dish Network said. Netflix increased the price of its rent-by-mail DVD service in July, and as many as 1 million of Netflix’s 25 million subscribers have dropped the service since then. Blockbuster once maintained more than 9,000 locations at the peak of its success in the early part of the last decade. When Blockbuster sold its operation to Dish in early spring of 2011, competition from cheaper, more convenient video sources such as Netflix and Hulu had leveled the chain to fewer than 3,000 locations. Netflix announced Monday it would be spinning off its physical DVD rental business under a new ‘Qwikster’ For further comment on how this transition may affect home video consumers and the market for home entertainment equipment, go to Elite Home Theater Seating’s Web site, at http://EliteHomeTheaterSeating.com. # # # About the Company: Elite Home Theater Seating manufactures custom high-end theater seating, adhering to the highest levels of furniture excellence, from their headquarters in Blaine, Washington. The company has maintained a sterling reputation with their world-class luxurious seating, and their clients are among celebrities and professional athletes. Their products are elegant and handmade with style, luxury and comfort always in mind. Contact: Bobby Bala Elite Home Theater Seating Inc. 1927 Boblett Street Blaine, WA 98230 1-800-490-1595 http://www.elitehometheaterseating.com End
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