Q&A with Cal Spas President

Oct. 5, 2011 - PRLog -- Los Angeles, CA—(January 27, 2011) In the midst of the greatest, most successful show in Cal Spas history, Cal Spas President Casey Loyd took the time to sit down with a top industry insider to discuss his thoughts on the previous sales year and future of Cal Flame and Cal Designs.

Magazine: How was 2010?
Casey: Although it was a good sales year for those divisions, we used last year to invest in developing new products for 2011 that we feel the consumers will really respond to. We learned in the last two years that to peak consumers' interest, it always starts and stops with the products that you are offering.

Magazine: What was your best seller in 2010?
Casey: By far, our Pavilion™ PV6016 BBQ Island. With a granite top, 4 Burner Grill, stainless steel refrigerator and storage space, it was priced right and our retailers' sales proved it was a big success.

Magazine: What new product do you expect to be a winner in 2011?
Casey: That is hard to answer as we are getting such positive feedback from our retailers on our new firepits and tables, our new outdoor fireplaces and our newly designed cabanas. However, we feel our Grand Pavilion™ GPV3100 BBQ Island with our new Top Gun™ 5 Burner Convection Grill will sell well on the retail floor. It features a redesigned grill handle and window to see the food cooking that allows for ease and convenience when grilling.

Magazine: How would you describe the health of the (outdoor) living industry?
Casey: Wounded, but healing fast. We see growth opportunities everywhere and that is what we are pointing out to our retailers at this event.

Magazine: What is the message you have to retailers as you look to the 2011 season?
Casey: Come to the HPBA Expo in Salt Lake City in March and see all our new products. Work hard and stay focused on your core business and targeted customers. Build relationships with everyone that comes in the door. Get involved in your community and the industry. Improve the curb appeal of your store and help your customers feel good about their purchases by giving them excellent customer service they won't find at a big box retailer. Customers will part with their money if they see value in what you are offering. Did I say come to the HPBA Expo? You need to be there to see the excitement in the new barbecue products we have to offer.

The 2011 WIN NOW Expo took place on January 11-13 at the Pacific Palms Resort in Industry, California and was perfectly timed for the start of a new selling season. The Expo was open to all members of the Home Resort industry, including current and prospective dealers, suppliers and media.

ABOUT CAL SPAS
Cal Spas® was founded in 1979 as a provider of luxury hot tubs.  Today, the celebrated hot tub maker is world renowned as the #1 Global Manufacturer of Home Resort Products™.   The company produces premium collections of lifestyle products from its headquarters in Pomona, Calif. and distributes worldwide through a network of specialty dealers.  The Cal Spas brand family of products includes Cal Spas hot tubs and swim spas, Cal Designs gazebos, Cal Heat indoor and outdoor saunas, and Cal Flame high-end outdoor grills, outdoor kitchen islands, outdoor fireplaces and firepits. Learn about Home Resort Living and find the dealer near you online at www.calspas.com.

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