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Follow on Google News | ![]() VDP Web Featured Online and In PrintVDP Web is proud to announce that founder and principal James Michelson, the author of “Cross Media Marketing 101” has been featured in print and online by Print Professional Magazine in the their most recent issue.
By: Eleanor Heins The articles are entitled “The anatomy of a cross media campaign," "PURLs of Wisdom," and “Knowing your audience and its needs help a cross media campaign make its mark” and are available online. Part of the information discussed in the articles include: “James Michelson , founder and principal at Indianapolis- "Personas are profiles that describe the characteristics of a prospect," Michelson explained. "This profile can be as simple as utilizing separate text for male or female visitors or something complex like varying offers, text, graphics and videos based on industry vertical, client type, revenue, distance from office and thousands of more criteria. Creating these personas is not complicated and only requires the use of a spreadsheet." For case studies, more information or to execute your own campaigns, visit http://www.vdpweb.com. # # # JFM Concepts, is a full service cross media marketing technology firm that features the VDP Complete® marketing system and VDP Web® PURLs (personal urls), Email, SMS, QR Codes, SMS text, and more. End
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