VDP Web Featured Online and In Print

Sept. 27, 2011 - PRLog -- VDP Web is proud to announce that founder and principal James Michelson, the author of “Cross Media Marketing 101: The concise guide to surviving in the C-Suite” has been featured in several articles both in print and online by Print Professional Magazine in the their most recent issue.  In articles about PURLs, email, SMS-Text and other channels, the experts at Print Professional interviewed James on a variety of topics from education, not for profits, fund raising, and general business marketing.

The articles are entitled “The anatomy of a cross media campaign," "PURLs of Wisdom,"  and “Knowing your audience and its needs help a cross media campaign make its mark” and are available online. Part of the information discussed in the articles include:

“James Michelson , founder and principal at Indianapolis-based JFM Concepts and author of "Cross Media Marketing 101: The concise guide to surviving in the C-Suite," reminded the primary use of data and demographics in a cross-media campaign is to create "personas" for potential visitors.

"Personas are profiles that describe the characteristics of a prospect," Michelson explained. "This profile can be as simple as utilizing separate text for male or female visitors or something complex like varying offers, text, graphics and videos based on industry vertical, client type, revenue, distance from office and thousands of more criteria. Creating these personas is not complicated and only requires the use of a spreadsheet."


For case studies, more information or to execute your own campaigns, visit http://www.vdpweb.com.

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JFM Concepts, is a full service cross media marketing technology firm that features the VDP Complete® marketing system and VDP Web® PURLs (personal urls), Email, SMS, QR Codes, SMS text, and more.