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Follow on Google News | New Media Drivers License Course “ADV 420” Kicks Off at Michigan State UniversityLeading New Media Training Course at MSU Kicks of Fall 2011 Semester at Walsh College, Saturday, September 24
By: Ingenex Digital The class meets twice a semester in person, and students complete their work online through a custom Drupal website (http://newmediadl.cas.msu.edu/) The class offers a variety of topics, including some of the most innovative tools used by digital marketing agencies (http://ingenexdigital.com) Ingenex CEO Mehraban and Google Executive Lorenc, both digital professionals in the Ann Arbor area, will also teach students about Google and how search engine optimization (http://ingenexdigital.com/ “In my third year of teaching this course, I am still as excited as I was the first year,” commented course co-creator, Derek Mehraban. “This is a great opportunity for students wanting to explore new media marketing and learn how social media impacts business. It’s perfect for those wishing to pursue a career in digital marketing. In fact, many MSU graduates have gotten jobs as a result of getting their New Media Drivers License. Professionals also take the course to brush up on new media skills and enhance their professional careers.” Besides the excitement of the upcoming class, a new website has been designed for the New Media Drivers License course. Through the website, one can learn more about the professors, see course examples, and read testimonials from ADV 420 alumni. The new media education (http://newmediadl.cas.msu.edu/ The course also helped launch a new book by Richard T. Cole, MSU Professor, and Derek Mehraban, CEO of Ingenex Digital Marketing, that will be out late 2011 and is titled “New Media Drivers License.” The new book will utilize the best of the web to provide a definitive New Media Resource Guide for students and professionals looking to move into digital marketing and new media. About the New Media Drivers License Course at Michigan State Unviersity Founded in late 2008, the New Media Drivers License course (http://newmediadl.cas.msu.edu/) About Ingenex Digital Marketing: Digital Marketing Agency, Ingenex Digital (http://ingenexdigital.com/ # # # Ingenex Digital provides a full suite of digital marketing services including Interactive Branding, web site design, search engine optimization, pay-per-click management, optimized public relations, social media marketing, and web-driven event marketing. End
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