From Internet to search and social

Sept. 22, 2011 - PRLog -- When it comes to internet, we think about search and ultimately the search engines. So what do we learn from this new innovation in information technology which has led to so many things for the web world.
Internet is such place which has united people across the globe and generated one marketplace where individuals and organizations can trade, collaborate, communicate at immense pace.
Search engines has played a key role in shaping the face of internet and making it more useful entity. Previously when the internet was invented in 1950-60s it was just a medium to convey information but when the World Wide Web came into being in 1991, the entire industry was created like anything.
In this post I would like to quantity the facts as why the internet, search engines were created and become an essential tool for today.
So once the search engines entered the World Wide Web, they proved themselves very prominent for the people. The most aggressive one was Alta Vista which was later bought by Yahoo. Later Microsoft launched its own and later came “Google” which has evolved at such a rate that it has left all the previous search engines in obsolete positions.
Hence what is that which makes google so popular. There are ample explanations to this including – its search is fastest, more precise, more updated and comprehensive. Moreover the engine is fully Web 3.0 compliant i.e. semantic indexing is there which drives results from various mediums onto search. Hence if you look for “marketing services”, the google will fetch the results from general websites, blog posts, forums, videos and even social media platforms.
Its true that there is no backlash for search engines and it’s the most rapidly growing markets which search engines market shares soaring high. Google itself is a multibillion dollar industry and with its penetration on mobile web its predicted that it will rise more.
Search engines are popular because they bring you the stuff you looking for within seconds, no matter where you are located. Its just computer and internet which is needed for you to find the most relevant information for your subject.
Today – Scholars, technicians, businessmen, students and even kids explore the search engines to find the stuff they are looking for. Googling is now a daily habit and constitutes the integral part of our life.
Some people say that search will end here and social media will take over the industry as we saw Facebook and Twitter becoming giants overnight. This is not true though because search and social are both different phenomenon. Search get you to the subject you are looking for while social links you to the people you are looking for. Both are independent things but are still interdependent to some extend.
For instance, if you want to locate somebody or find their identity, you google by their name and land on LinkedIn (business networking professional website), and then you connect to that person. So what make search and social intermingle, you need to point out yourself.
Ultimately I would say that search will be more advanced, once the web 4.0 is in practice and with the coming of audio search i.e. you speak and search engine will bring the related stuff infront of the system will be more charming.
You see it could happen that you say on your cell phone, not to a human operator but a search engine “Give me the most inexpensive flight from Sydney to New York” and your query will be replied so smartly that you can book the same instantly, within seconds.
The real problem with the search industry is that a lot of people are not able to use their products so easily. There are lots of people who do just basic search and not aware of search operators etc. which can make their life easy.
I would end with the word “Change is the law of nature” and so it implies to internet and search.


Author works at leading Internet marketing company in India (http://www.seomasterminds.com/).

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